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Book by Parkin Katherine J
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"Parkin delivers an engaging look at how food advertisements from the twentieth and twenty-first centuries have both helped define and played up to the stereotypical gender roles prevalent in American culture... An enlightening study of gender roles in advertising."--Library Journal "Food Is Love is well-written, comprehensive, and compelling, and makes a significant contribution to the literature on advertising history and women's studies."--Jennifer Scanlon, Bowdoin CollegeReseña del editor:
Modern advertising has changed dramatically since the early twentieth century, but when it comes to food, Katherine Parkin writes, the message has remained consistent. Advertisers have historically promoted food in distinctly gendered terms, returning repeatedly to themes that associated shopping and cooking with women. Foremost among them was that, regardless of the actual work involved, women should serve food to demonstrate love for their families. In identifying shopping and cooking as an expression of love, ads helped to both establish and reinforce the belief that kitchen work was women's work, even as women's participation in the labor force dramatically increased. Alternately flattering her skills as a homemaker and preying on her insecurities, advertisers suggested that using their products would give a woman irresistible sexual allure, a happy marriage, and healthy children. Ads also promised that by buying and making the right foods, a woman could help her family achieve social status, maintain its racial or ethnic identity, and assimilate into the American mainstream. Advertisers clung tenaciously to this paradigm throughout great upheavals in the patterns of American work, diet, and gender roles. To discover why, "Food Is Love" draws on thousands of ads that appeared in the most popular magazines of the twentieth and early twenty-first centuries, including the "Ladies' Home Journal", "Good Housekeeping", "Ebony", and the "Saturday Evening Post". The book also cites the records of one of the nation's preeminent advertising firms, as well as the motivational research advertisers utilized to reach their customers.
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Descripción University of Pennsylvania Press, 2006. Hardcover. Condición: Fine. Estado de la sobrecubierta: Fine. Tan boards and illustrated DJ are Fine. Text is pristine and binding as if unread. Copy is much closer to As New. Scarce. book. Nº de ref. del artículo: 1135
Descripción University of Pennsylvania Press, 2006. Hardcover. Condición: Good. 2006; tan cloth covers in illustrated dust jacket; brodart cover over jacket; flaps are taped to boards; Ex library with typical stamps and markings; text pages are clean; 296 pages; 8vo, 7 3/4" - 9 3/4" Tall. Nº de ref. del artículo: SKU1096243
Descripción Condición: Good. Good condition ex-library book with usual library markings and stickers. Nº de ref. del artículo: 00011445118
Descripción University of Pennsylvania Press, 2006. Condición: Good. A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. Nº de ref. del artículo: 0812239296-2-4