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Book by Laudon Kenneth C Traver Carol Guercio
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This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce to provide a coherent conceptual framework for understanding the field: technology change, business development, and social issues.
Reseña del editor:
This comprehensive, market-leading book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available.
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- EditorialPearson
- Año de publicación2008
- ISBN 10 0136006450
- ISBN 13 9780136006459
- EncuadernaciónTapa dura
- Número de edición4
- Número de páginas896
- Valoración
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INTERNATIONAL EDITION---E-commerce : Business, Technology, Society, 4th edition
Publicado por
Pearson College Div
(2008)
ISBN 10: 0136006450
ISBN 13: 9780136006459
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Paperback
Cantidad disponible: 3
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Descripción Paperback. Condición: New. INTERNATIONAL EDITION, brand New, International/Global Edition, NOT LOOSE LEAF VERSION,NO SOLUTION MANUAL, NO CD, NO ACCESS CARD, Soft Cover/ Paper Back written in English, Different ISBN and Cover Image from US Edition; Sometimes, the title is different from US Edition, and the exercises and homework problem are in different orders or maybe completely different than the US edition, Please email us for confirmation. Some books may show some word such as Not for Sale or Restricted in US on the cover page. However, it is absolutely legal to use in USA, the book will be sent from IL or oversea warehouse based on the stock availability. book. Nº de ref. del artículo: 30558
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E-Commerce: Business,Technology, Society (4th Edition)
Publicado por
Prentice Hall
(2008)
ISBN 10: 0136006450
ISBN 13: 9780136006459
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Descripción Hardcover. Condición: New. Nº de ref. del artículo: Abebooks18748
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