Fundaments of Investing - Tapa dura

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Intended primarily for undergraduate college/university courses in investments, this text also provides practical content to current and aspiring industry professionals.

Fundamentals of Investing helps readers make informed investment decisions in their personal and professional lives by providing a solid foundation of core concepts and tools. Smart/Gitman/Joehnk use practical, hands-on applications to introduce the topics and techniques used by both personal investors and money managers. The authors integrate a consistent framework based on learning goals to keep readers focused on what is most important in each chapter. Readers will gain the necessary information for developing, implementing, and monitoring a successful investment program.

Fundamentals of Investing, 12e, Plus NEW MyFinanceLab with Pearson eText -- Access Card Packageconsists of:

• 0133075354 / 9780133075359 Fundamentals of Investing, 12e,
• 0133079023 / 9780133079029 NEW MyFinanceLab with Pearson eText -- Access Card -- forFundamentals of Investing, 12e,

John Graham is the D. Richard Mead Professor of Finance at Duke University where he also serves as the Director of the CFO Global Business Outlook survey. He is coeditor of the Journal of Finance. Professor Graham is also a Research Associate with the National Bureau of Economic Research, Vice President of the Western Finance Association, and been recognised for outstanding teaching and faculty contributions at Duke and the University of Utah.