[Commemorative shop sign / map] Stanford's of Charing Cross 1852-1932 - Official London

Descripción

A highly unusual advertising sign, that was probably made for display in one of Edward Stanford's branches in central London. This features a colour map printed on glossy paper and mounted on curved stiff card backing 38x30cm with a cloth loop for hanging at the back. The map, titled "Official London" is of central London, bounded by Russell Square (N), London Bridge (E), Lambeth Bridge (S), and Buckingham Palace (W). A detailed key running down each side lists 101 official establishments including ministries, colonial houses (Australia, Malta, Nova Scotia, Canada, South Africa etc), museums and galleries, government offices, police, legal chambers, commissions, transport, lost property, BBC, financial bodies, etc. The banner across the top reads "Stanford's of Charing Cross 1852-1932", with three slogans itemising their services, perhaps targeted at the kinds of establishments listed (they mention bespoke maps and plans, tracings for deeds, OS, geological, foreign and general, admiralty, aviation, and military, also travel books, guide books, and stationery of every description). The lower edge has the Whitehall and Long Acre addresses, and in the top corners are the telephone and telegram contacts. Good, paper tanned with loss to corners (not affecting text or map image). The board remains sturdy with some delamination to the lower left corner, and the loop securely attached. N° de ref. del artículo 4850

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