Publicado por Kogan Page, Limited, 2011
ISBN 10: 0749462639 ISBN 13: 9780749462635
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Condición: Good. Reprint. Used book that is in clean, average condition without any missing pages.
Publicado por Kogan Page
ISBN 10: 1580624421 ISBN 13: 9781580624428
Librería: ThriftBooks-Reno, Reno, NV, Estados Unidos de America
Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.1.
Publicado por Kogan Page
ISBN 10: 1580624421 ISBN 13: 9781580624428
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.1.
Publicado por Kogan Page
ISBN 10: 1580624421 ISBN 13: 9781580624428
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.1.
Publicado por Butterworth-Heinemann, 2002
ISBN 10: 0750653876 ISBN 13: 9780750653879
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Paperback. Condición: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.
Publicado por Kogan Page, 2011
ISBN 10: 0749462639 ISBN 13: 9780749462635
Librería: Book Deals, Tucson, AZ, Estados Unidos de America
Condición: Good. Good condition. This is the average used book, that has all pages or leaves present, but may include writing. Book may be ex-library with stamps and stickers. 1.15.
Publicado por Kogan Page, 2009
ISBN 10: 0749453869 ISBN 13: 9780749453862
Librería: Ergodebooks, Houston, TX, Estados Unidos de America
Hardcover. Condición: Good. 1. One of the biggest issues facing marketers today is accountability for marketing expenditure. No CEO or CFO wants to hear that their marketing investment was a failed gamble.Marketing Accountability by Malcolm McDonald and Peter Mouncey is a breakthrough for marketing and important reading for marketing professionals. Based on seven years of research into global best practice in marketing, it investigates every aspect of this key topic including strategic marketing planning and marketing due diligence, before introducing a marketing metrics model that will help marketing directors align marketing activities with corporate strategy. Dozens of charts and tables illustrate the concepts in two-color print. Marketing Accountability will enable senior executives to measure the impact of marketing activities against the goals of an organization, and empower marketers to justify their actions to both CEOs and their Chief Financial Officers.
Publicado por Butterworth-Heinemann, 2002
ISBN 10: 0750653876 ISBN 13: 9780750653879
Librería: Goldstone Books, Llandybie, Reino Unido
paperback. Condición: Very Good. All orders are dispatched within one working day from our UK warehouse. We've been selling books online since 2004! We have over 750,000 books in stock. No quibble refund if not completely satisfied.
Publicado por Elsevier Science & Technology, 2002
ISBN 10: 0750653876 ISBN 13: 9780750653879
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Original o primera edición
Condición: Very Good. 1st. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects.
Publicado por Elsevier Science & Technology, 2002
ISBN 10: 0750653876 ISBN 13: 9780750653879
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Original o primera edición
Condición: Good. 1st. Ships from the UK. Used book that is in clean, average condition without any missing pages.
Publicado por Kogan Page, 2011
ISBN 10: 0749462639 ISBN 13: 9780749462635
Librería: medimops, Berlin, Alemania
Condición: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
Publicado por Butterworth-Heinemann, 2002
ISBN 10: 0750653876 ISBN 13: 9780750653879
Librería: Ergodebooks, Houston, TX, Estados Unidos de America
Softcover. Condición: Good. 1. The New Marketing presents a comprehensively revised blueprint for the marketing process developed by Malcolm McDonald and Hugh Wilson to address second-generation changes brought about by technological development and the associated 'information revolution' Built around the leading concept of a value exchange with customers, it provides essential advice on how to harness the latest technology and incorporate it effectively into marketing practice.The premise driving the new thinking in this book is that the early stand-alone experimentation with new marketing channels is over for many organizations. The key now is the total integration of new techniques and technologies within the wider marketing process. e-Commerce and CRM, for instance, no longer stand alone as something to plan for separately. Instead, the core processes of marketing need to take account of e-commerce and other IT-enabled channels such as call centres.This development has meant important new steps in decision making for marketers, who now have to choose the channels which are most appropriate for certain tasks and how they should be integrated to maximise customer value. The book focuses on: How marketing must integrate the interactive environment from the outset How the choice of channels changes the offer as well as the customer contact How the marketing manager's role must changeHaving worked on e-commerce and CRM strategy with a range of major companies over the last four years, the authors have developed tools and frameworks to fill these gaps in traditional marketing. The New Marketing draws heavily on this direct practical experience, and offers the ideal guide to tailoring your marketing strategy to the demands and opportunities of the 21st century marketplace.
Publicado por Butterworth-Heinemann Ltd, 2002
ISBN 10: 0750653876 ISBN 13: 9780750653879
Librería: Brit Books, Milton Keynes, Reino Unido
Paperback. Condición: Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality.
Publicado por Butterworth-Heinemann, 2002
ISBN 10: 0750653876 ISBN 13: 9780750653879
Librería: Anybook.com, Lincoln, Reino Unido
Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Library sticker on front cover.
Publicado por Kogan Page, 2011
ISBN 10: 0749462639 ISBN 13: 9780749462635
Librería: Greener Books, London, Reino Unido
Paperback. Condición: Used; Very Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.
Publicado por Kogan Page, 2014
ISBN 10: 0749468971 ISBN 13: 9780749468972
Librería: HPB-Red, Dallas, TX, Estados Unidos de America
paperback. Condición: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!.
Publicado por Kogan Page, 2009
ISBN 10: 0749453869 ISBN 13: 9780749453862
Librería: Books Unplugged, Amherst, NY, Estados Unidos de America
Condición: Good. Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within 1.68.
Publicado por Butterworth-Heinemann, 2002
ISBN 10: 0750653876 ISBN 13: 9780750653879
Librería: Roland Antiquariat UG haftungsbeschränkt, Weinheim, Alemania
Softcover. Illustrated. 232 p. Very good condition. Reading pages are very clean and without marks. Minimal traces of storage or use. Otherwise very good exemplar. 9780750653879 Sprache: Englisch Gewicht in Gramm: 472.
Publicado por Saint Louis, Missouri, U.S.A.: Butterworth-Heinemann, 2002
ISBN 10: 0750653876 ISBN 13: 9780750653879
Librería: Chapter 1, Johannesburg, GAU, Sur Africa
Soft cover. Condición: As New. the wraps are a little shelf rubbed.no inscriptions.the binding is excellent. (PK). Our orders are shipped using tracked courier delivery services.
Publicado por Elsevier, 2002
ISBN 10: 0750653876 ISBN 13: 9780750653879
Librería: Books Puddle, New York, NY, Estados Unidos de America
Condición: New. pp. 244.
Publicado por Elsevier, 2002
ISBN 10: 0750653876 ISBN 13: 9780750653879
Librería: Majestic Books, Hounslow, Reino Unido
Condición: New. pp. 244 Illus.
Publicado por Kogan Page, 2011
ISBN 10: 0749462639 ISBN 13: 9780749462635
Librería: GF Books, Inc., Hawthorne, CA, Estados Unidos de America
Condición: Very Good. Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. 1.15.
Publicado por Kogan Page, 2014
ISBN 10: 0749468971 ISBN 13: 9780749468972
Librería: GF Books, Inc., Hawthorne, CA, Estados Unidos de America
Condición: Good. Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. 1.28.
Publicado por Kogan Page, 2014
ISBN 10: 0749468971 ISBN 13: 9780749468972
Librería: GF Books, Inc., Hawthorne, CA, Estados Unidos de America
Condición: Very Good. Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. 1.28.
Publicado por Kogan Page, 2014
ISBN 10: 0749468971 ISBN 13: 9780749468972
Librería: Big Bill's Books, Wimberley, TX, Estados Unidos de America
Paperback. Condición: new. Brand New Copy.
Publicado por Kogan Page, 2014
ISBN 10: 0749468971 ISBN 13: 9780749468972
Librería: GoldenWavesOfBooks, Fayetteville, TX, Estados Unidos de America
Paperback. Condición: new. New. Fast Shipping and good customer service.
Publicado por Kogan Page, 2014
ISBN 10: 0749468971 ISBN 13: 9780749468972
Librería: Wizard Books, Long Beach, CA, Estados Unidos de America
Paperback. Condición: new. New.
Publicado por Kogan Page, 2014
ISBN 10: 0749468971 ISBN 13: 9780749468972
Librería: Irish Booksellers, Portland, ME, Estados Unidos de America
Condición: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book.
Publicado por Kogan Page, 2014
ISBN 10: 0749468971 ISBN 13: 9780749468972
Librería: Ria Christie Collections, Uxbridge, Reino Unido
Condición: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book.
Publicado por Kogan Page Ltd, 2014
ISBN 10: 0749468971 ISBN 13: 9780749468972
Librería: Revaluation Books, Exeter, Reino Unido
Paperback. Condición: Brand New. 2nd edition. 317 pages. 10.75x6.75x0.75 inches. In Stock.