Publicado por McGraw Hill, 2001
ISBN 10: 0071364153 ISBN 13: 9780071364157
Librería: Wonder Book, Frederick, MD, Estados Unidos de America
Condición: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Publicado por McGraw-Hill Education, 2001
ISBN 10: 0071364153 ISBN 13: 9780071364157
Librería: HPB-Red, Dallas, TX, Estados Unidos de America
Hardcover. Condición: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!.
Publicado por McGraw Hill, 2001
ISBN 10: 0071364153 ISBN 13: 9780071364157
Librería: Goodwill Books, Hillsboro, OR, Estados Unidos de America
Condición: Acceptable. Fairly worn, but readable and intact. If applicable: Dust jacket, disc or access code may not be included.
Publicado por McGraw-Hill Education, 2001
ISBN 10: 0071364153 ISBN 13: 9780071364157
Librería: SecondSale, Montgomery, IL, Estados Unidos de America
Condición: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.
Publicado por McGraw-Hill Education, 2001
ISBN 10: 0071364153 ISBN 13: 9780071364157
Librería: SecondSale, Montgomery, IL, Estados Unidos de America
Condición: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
Publicado por McGraw-Hill Education, 2001
ISBN 10: 0071364153 ISBN 13: 9780071364157
Librería: SecondSale, Montgomery, IL, Estados Unidos de America
Condición: Acceptable. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
Publicado por McGraw-Hill Education, 2001
ISBN 10: 0071364153 ISBN 13: 9780071364157
Librería: SecondSale, Montgomery, IL, Estados Unidos de America
Condición: Acceptable. Item in acceptable condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.
Publicado por McGraw Hill, 2001
ISBN 10: 0071364153 ISBN 13: 9780071364157
Librería: Seattle Goodwill, Seattle, WA, Estados Unidos de America
Condición: Good. May have some shelf-wear due to normal use. Your purchase funds free job training and education in the greater Seattle area. Thank you for supporting Goodwills nonprofit mission!.
Publicado por McGraw Hill, 2001
ISBN 10: 0071364153 ISBN 13: 9780071364157
Librería: GF Books, Inc., Hawthorne, CA, Estados Unidos de America
Condición: Good. Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. 1.46.
Publicado por McGraw Hill, 2001
ISBN 10: 0071364153 ISBN 13: 9780071364157
Librería: Books Unplugged, Amherst, NY, Estados Unidos de America
Condición: Good. Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within 1.46.
Publicado por McGraw-Hill Education, 2001
ISBN 10: 0071364153 ISBN 13: 9780071364157
Librería: Ergodebooks, Houston, TX, Estados Unidos de America
Original o primera edición
Hardcover. Condición: Good. First Edition. A brands meaning-how it resonates in the public heart and mind-is a companys most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand Harness the power of the archetype to align corporate strategy to sustain competitive advantage.
Publicado por McGraw Hill, 2001
ISBN 10: 0071364153 ISBN 13: 9780071364157
Librería: thebookforest.com, San Rafael, CA, Estados Unidos de America
Condición: New. Well packaged and promptly shipped from California. Partnered with Friends of the Library since 2010.
Publicado por McGraw-Hill Education, 2001
ISBN 10: 0071364153 ISBN 13: 9780071364157
Librería: TextbookRush, Grandview Heights, OH, Estados Unidos de America
Condición: Like New. Ships SAME or NEXT business day. We Ship to APO/FPO addr. Choose EXPEDITED shipping and receive in 2-5 business days within the United States. See our member profile for customer support contact info. We have an easy return policy.
Publicado por McGraw Hill, 2001
ISBN 10: 0071364153 ISBN 13: 9780071364157
Librería: Calliopebooks, Potomac, MD, Estados Unidos de America
Hardcover. Condición: Very Good++. Estado de la sobrecubierta: Very Good++. 2001. First Printing book and DJ in fine condition clean tight and bright. Price is intact on DJ.
Publicado por McGraw-Hill, 2001
ISBN 10: 0071364153 ISBN 13: 9780071364157
Librería: upickbook, Daly City, CA, Estados Unidos de America
Hardcover. Condición: New.
Publicado por McGraw Hill, 2001
ISBN 10: 0071364153 ISBN 13: 9780071364157
Librería: Gene The Book Peddler, Winchester, NH, Estados Unidos de America
Original o primera edición
Hardcover. Condición: As New. Estado de la sobrecubierta: Fine. 1st Edition. book is tight with no markings, dj has tiny crease at top of the front fold, great copy.
Publicado por McGraw-Hill, New York, 2001
ISBN 10: 0071364153 ISBN 13: 9780071364157
Librería: Book Booth, Berea, OH, Estados Unidos de America
Hardcover. Condición: Very Good. Estado de la sobrecubierta: Very Good. Pages clean; binding tight; very minor wear to dustjacket. 384 pages. Illustrated. Size: 6 1/2" x 9".
Publicado por McGraw-Hill Education, 2001
ISBN 10: 0071364153 ISBN 13: 9780071364157
Librería: TextbookRush, Grandview Heights, OH, Estados Unidos de America
Condición: Good. Expedited orders RECEIVED in 1-5 business days within the United States. Orders ship SAME or NEXT business day. We proudly ship to APO/FPO addresses. 100% Satisfaction Guaranteed!.
Publicado por McGraw Hill, 2001
ISBN 10: 0071364153 ISBN 13: 9780071364157
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
Condición: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
Publicado por McGraw Hill 2001-02-06, 2001
ISBN 10: 0071364153 ISBN 13: 9780071364157
Librería: AFFORDABLE PRODUCTS, Millbury, MA, Estados Unidos de America
hardcover. Condición: As New. Excellent condition. Pages are crisp and clean with no markings. Ships promptly.
Publicado por McGraw Hill, 2001
ISBN 10: 0071364153 ISBN 13: 9780071364157
Librería: Goldstone Books, Llandybie, Reino Unido
hardcover. Condición: Good. All orders are dispatched within one working day from our UK warehouse. We've been selling books online since 2004! We have over 750,000 books in stock. No quibble refund if not completely satisfied.
Publicado por McGraw Hill, 2001
ISBN 10: 0071364153 ISBN 13: 9780071364157
Librería: Big Bill's Books, Wimberley, TX, Estados Unidos de America
Hardcover. Condición: new. Brand New Copy.
Publicado por McGraw-Hill Education, 2001
ISBN 10: 0071364153 ISBN 13: 9780071364157
Librería: Ergodebooks, Houston, TX, Estados Unidos de America
Original o primera edición
Hardcover. Condición: New. First Edition. A brands meaning-how it resonates in the public heart and mind-is a companys most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand Harness the power of the archetype to align corporate strategy to sustain competitive advantage.
Publicado por McGraw Hill, 2001
ISBN 10: 0071364153 ISBN 13: 9780071364157
Librería: Byrd Books, Austin, TX, Estados Unidos de America
Hardcover. Condición: very good. In Used Condition.
Publicado por McGraw Hill, 2001
ISBN 10: 0071364153 ISBN 13: 9780071364157
Librería: Big Bill's Books, Wimberley, TX, Estados Unidos de America
Hardcover. Condición: very good. Very Good Copy.
Publicado por McGraw-Hill, 2001
ISBN 10: 0071364153 ISBN 13: 9780071364157
Librería: Strand Book Store, ABAA, New York, NY, Estados Unidos de America
Hardcover. Condición: Good.
Publicado por McGraw-Hill Education, 2001
ISBN 10: 0071364153 ISBN 13: 9780071364157
Librería: Books of the Smoky Mountains, Del Rio, TN, Estados Unidos de America
Condición: very good. Gently used book with ongoing seller support until you're fully satisfied with your purchase.
Publicado por McGraw Hill, 2001
ISBN 10: 0071364153 ISBN 13: 9780071364157
Librería: WeBuyBooks, Rossendale, LANCS, Reino Unido
Condición: LikeNew. Most items will be dispatched the same or the next working day.
Publicado por McGraw Hill, 2001
ISBN 10: 0071364153 ISBN 13: 9780071364157
Librería: GoldenDragon, Houston, TX, Estados Unidos de America
Hardcover. Condición: new. Buy for Great customer experience.
Publicado por McGraw Hill, 2001
ISBN 10: 0071364153 ISBN 13: 9780071364157
Librería: Michael Patrick McCarty, Bookseller, New Castle, CO, Estados Unidos de America
Hardcover. Condición: As New. Estado de la sobrecubierta: Fine. A brand?s meaning?how it resonates in the public heart and mind?is a company?s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to:· Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand· Harness the power of the archetype to align corporate strategy to sustain competitive advantage.