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Publicado por HarperCollins, 2011
ISBN 10: 9350290790ISBN 13: 9789350290798
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Libro
Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.44.
Publicado por HarperCollins India, 2011
ISBN 10: 9350290790ISBN 13: 9789350290798
Librería: Reuseabook, Gloucester, GLOS, Reino Unido
Libro
Paperback. Condición: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover.
Publicado por HarperCollins, 2011
ISBN 10: 9350290790ISBN 13: 9789350290798
Librería: Books Unplugged, Amherst, NY, Estados Unidos de America
Libro
Condición: New. Buy with confidence! Book is in new, never-used condition.
Publicado por Collins Business, 2011
ISBN 10: 9350290790ISBN 13: 9789350290798
Librería: Vedams eBooks (P) Ltd, New Delhi, India
Libro
Soft cover. Condición: As New. It is hard to escape sports marketing. Switch on the TV, surf the web, walk into a mall, and there it is, a sports celebrity a Federer, a Tendulkar or a Dhoni staring you in the face. Globally, sports marketing is an over $100 billion industry. In India too, the sector has seen a rapid rise in the last thirty-five years, and this informative and entertaining book charts how the market for it was established in the 1970s, how it grew between 1980 and 2000, and finally exploded post 2000. The latest and the biggest sports marketing innovation in India, the Indian Premier League (IPL) has fused India s biggest passions cricket, Bollywood, politics and business to create a multi-billion dollar market. So all-pervasive is sports marketing today that the Indian Institute of Management, Ahmedabad, has started a course on the subject from this year. A very timely book! About the Author: Shyam Balasubramaniam and Vijay Santhanam, both graduates of Indian Institute of Management, Ahmedabad, have a combined corporate marketing experience of forty years across local, regional and global roles. Shyam s travels have taken him across twenty countries with different cultures and customs, but speaking one language sport. Santhanam, passionate about cricket, has worked for Godrej Soaps, Procter and Gamble and Castrol. They have previously authored If Cricket is Religion, Sachin is God.
Publicado por HarperCollins, 2011
ISBN 10: 9350290790ISBN 13: 9789350290798
Librería: GF Books, Inc., Hawthorne, CA, Estados Unidos de America
Libro
Condición: Fine. Book is in Used-LikeNew condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear.
Publicado por HarperCollins, 2011
ISBN 10: 9350290790ISBN 13: 9789350290798
Librería: Book Deals, Tucson, AZ, Estados Unidos de America
Libro
Condición: New. New! This book is in the same immaculate condition as when it was published.