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Publicado por VDM Verlag Dr. Müller 25 J, 2009
ISBN 10: 363912104XISBN 13: 9783639121049
Librería: AwesomeBooks, Wallingford, Reino Unido
Libro
Paperback. Condición: Very Good. The Brand Inside: The Factors of Failure and Success in Internal Branding This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
Publicado por VDM Verlag Dr. Müller 00/n /25 J, 2009
ISBN 10: 363912104XISBN 13: 9783639121049
Librería: Bahamut Media, Reading, Reino Unido
Libro
Paperback. Condición: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.
Publicado por AV Akademikerverlag, 2019
ISBN 10: 6202225599ISBN 13: 9786202225595
Librería: AHA-BUCH GmbH, Einbeck, Alemania
Libro Impresión bajo demanda
Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Aligning brand understanding and commitment among employees with the external brand promise is considered a key element of any successful branding strategy. However, the theory has as many subscribers as it has tales of failure. In many cases, marketing practitioners charged with the task of turning employees into 'brand champions' resort to those instruments they know best from their product branding expertise, ignoring the complexity of the employee-brand relationship. Based on an extensive review of the literature as well as on primary research in the retail and hospitality sectors in Ireland, this book identifies 26 key factors of failure and success in internal branding. The author proposes a comprehensive definition and categorisation of internal branding as an inter-departmental communication effort and puts forward a consolidated framework ('CIBF') for the conception, implementation and evaluation of internal branding programmes. Considered a comprehensive introduction to the field of internal branding, 'The Brand Inside' has become a valued resource for researchers and practitioners alike since its first publication in 2009.
Publicado por VDM Verlag Dr. Müller, 2009
ISBN 10: 363912104XISBN 13: 9783639121049
Librería: AHA-BUCH GmbH, Einbeck, Alemania
Libro Impresión bajo demanda
Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Aligning brand understanding and commitment amongemployees with the external brand promise has becomethe new hype in modern management. But the theory hasas many subscribers as it has tales of failure. Inmany cases, marketing practitioners charged with thetask of turning employees into brand champions resortto those instruments they know best from theirproduct branding expertise. However, an employee''srelationship with a corporate brand is far morecomplex. Based on an extensive review of theliterature as well as on primary research across theretail and hospitality sectors in Ireland, this bookidentifies 26 key factors of failure and success ininternal branding. The author, Kai Mahnert, proposesa comprehensive definition and categorisation ofinternal branding as an inter-departmentalcommunication effort and puts forward a consolidatedframework ('CIBF') for the conception, implementationand evaluation of internal branding programmes. Thus,this book is aimed at marketing and brandpractitioners seeking to organise their internalbranding, as well as scholars and researchers insearch of new impulses.
Publicado por AV Akademikerverlag, 2019
ISBN 10: 6202225599ISBN 13: 9786202225595
Librería: Mispah books, Redhill, SURRE, Reino Unido
Libro
paperback. Condición: New. New. book.