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Publicado por Lixin Accountant Publishing House, 2012
ISBN 10: 7542931741ISBN 13: 9787542931740
Librería: liu xing, Nanjing JiangSu, JS, China
Libro
paperback. Condición: New. Paperback Language: Simplified Chinese Publisher: Lixin Accounting Publishing; 1st edition (March 1. 2012). Content Introduction to marketing planning . the book introduces the seven typical tasks in the marketing planning process: marketing confirmation of planning tasks. preliminary research. the setting of marketing objectives and strategies. marketing strategy. design. marketing costs. budget and benefits of forecasting. the evaluation and selection of the marketing program. marketing pro.