Publicado por Butterworth-Heinemann, 2002
ISBN 10: 0750653876 ISBN 13: 9780750653879
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Paperback. Condición: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.
Publicado por -, 2002
ISBN 10: 0750653876 ISBN 13: 9780750653879
Librería: AwesomeBooks, Wallingford, Reino Unido
Paperback. Condición: Very Good. The New Marketing: Drive the Digital Market or It Will Drive You This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.
Publicado por Butterworth-Heinemann, 2002
ISBN 10: 0750653876 ISBN 13: 9780750653879
Librería: Goldstone Books, Llandybie, Reino Unido
paperback. Condición: Very Good. All orders are dispatched within one working day from our UK warehouse. We've been selling books online since 2004! We have over 750,000 books in stock. No quibble refund if not completely satisfied.
Publicado por - -, 2002
ISBN 10: 0750653876 ISBN 13: 9780750653879
Librería: Bahamut Media, Reading, Reino Unido
Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.
Publicado por Elsevier Science & Technology, 2002
ISBN 10: 0750653876 ISBN 13: 9780750653879
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Original o primera edición
Condición: Very Good. 1st. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects.
Publicado por Elsevier Science & Technology, 2002
ISBN 10: 0750653876 ISBN 13: 9780750653879
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Original o primera edición
Condición: Good. 1st. Ships from the UK. Used book that is in clean, average condition without any missing pages.
Publicado por Butterworth-Heinemann, 2002
ISBN 10: 0750653876 ISBN 13: 9780750653879
Librería: Ergodebooks, Houston, TX, Estados Unidos de America
Softcover. Condición: Good. 1. The New Marketing presents a comprehensively revised blueprint for the marketing process developed by Malcolm McDonald and Hugh Wilson to address second-generation changes brought about by technological development and the associated 'information revolution' Built around the leading concept of a value exchange with customers, it provides essential advice on how to harness the latest technology and incorporate it effectively into marketing practice.The premise driving the new thinking in this book is that the early stand-alone experimentation with new marketing channels is over for many organizations. The key now is the total integration of new techniques and technologies within the wider marketing process. e-Commerce and CRM, for instance, no longer stand alone as something to plan for separately. Instead, the core processes of marketing need to take account of e-commerce and other IT-enabled channels such as call centres.This development has meant important new steps in decision making for marketers, who now have to choose the channels which are most appropriate for certain tasks and how they should be integrated to maximise customer value. The book focuses on: How marketing must integrate the interactive environment from the outset How the choice of channels changes the offer as well as the customer contact How the marketing manager's role must changeHaving worked on e-commerce and CRM strategy with a range of major companies over the last four years, the authors have developed tools and frameworks to fill these gaps in traditional marketing. The New Marketing draws heavily on this direct practical experience, and offers the ideal guide to tailoring your marketing strategy to the demands and opportunities of the 21st century marketplace.
Publicado por Butterworth-Heinemann Ltd, 2002
ISBN 10: 0750653876 ISBN 13: 9780750653879
Librería: Brit Books, Milton Keynes, Reino Unido
Paperback. Condición: Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality.
Publicado por Butterworth-Heinemann, 2002
ISBN 10: 0750653876 ISBN 13: 9780750653879
Librería: Anybook.com, Lincoln, Reino Unido
Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Library sticker on front cover.
Publicado por Butterworth-Heinemann, 2002
ISBN 10: 0750653876 ISBN 13: 9780750653879
Librería: Roland Antiquariat UG haftungsbeschränkt, Weinheim, Alemania
Softcover. Illustrated. 232 p. Very good condition. Reading pages are very clean and without marks. Minimal traces of storage or use. Otherwise very good exemplar. 9780750653879 Sprache: Englisch Gewicht in Gramm: 472.
Publicado por Saint Louis, Missouri, U.S.A.: Butterworth-Heinemann, 2002
ISBN 10: 0750653876 ISBN 13: 9780750653879
Librería: Chapter 1, Johannesburg, GAU, Sur Africa
Soft cover. Condición: As New. the wraps are a little shelf rubbed.no inscriptions.the binding is excellent. (PK). Our orders are shipped using tracked courier delivery services.
Publicado por Elsevier, 2002
ISBN 10: 0750653876 ISBN 13: 9780750653879
Librería: Books Puddle, New York, NY, Estados Unidos de America
Condición: New. pp. 244.
Publicado por Elsevier, 2002
ISBN 10: 0750653876 ISBN 13: 9780750653879
Librería: Majestic Books, Hounslow, Reino Unido
Condición: New. pp. 244 Illus.
Publicado por Butterworth-Heinemann, 2002
ISBN 10: 0750653876 ISBN 13: 9780750653879
Librería: Romtrade Corp., STERLING HEIGHTS, MI, Estados Unidos de America
Condición: New. Brand New Original US Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery.This item may ship from the US or other locations in India depending on your location and availability.
Publicado por Butterworth-Heinemann, 2002
ISBN 10: 0750653876 ISBN 13: 9780750653879
Librería: Basi6 International, Irving, TX, Estados Unidos de America
Condición: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
Publicado por Butterworth-Heinemann, 2002
ISBN 10: 0750653876 ISBN 13: 9780750653879
Librería: Basi6 International, Irving, TX, Estados Unidos de America
Condición: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
Publicado por Sp Elsevier, 2002
ISBN 10: 0750653876 ISBN 13: 9780750653879
Librería: Xendurance Llc, Omaha, NE, Estados Unidos de America
PaperBack. Condición: Brand New. New Fast Delivery Paperback, Ship within 24-48 hours. Deliver by FedEx and Dhl, & Aramex, UPS, & USPS and we do accept APO and PO BOX Addresses. Order can be delivered worldwide within 08-10 days.
Publicado por Butterworth-Heinemann, 2002
ISBN 10: 0750653876 ISBN 13: 9780750653879
Librería: BennettBooksLtd, North Las Vegas, NV, Estados Unidos de America
paperback. Condición: New. In shrink wrap! Looks like an interesting title!.
Publicado por Butterworth-Heinemann, 2002
ISBN 10: 0750653876 ISBN 13: 9780750653879
Librería: Revaluation Books, Exeter, Reino Unido
Paperback. Condición: Brand New. 256 pages. 9.25x7.25x0.50 inches. In Stock.
Publicado por SP ELSEVIER, 2002
ISBN 10: 0750653876 ISBN 13: 9780750653879
Librería: UK BOOKS STORE, London, LONDO, Reino Unido
Condición: New. Brand New! Fast Delivery US Edition and ship within 24-48 hours. Deliver by FedEx and Dhl, & Aramex, UPS, & USPS and we do accept APO and PO BOX Addresses. Order can be delivered worldwide within 7-12 days and we do have flat rate for up to 2LB. Extra shipping charges will be requested if the Book weight is more than 5 LB. This Item May be shipped from India, United states & United Kingdom. Depending on your location and availability.
Publicado por SP ELSEVIER, 2002
ISBN 10: 0750653876 ISBN 13: 9780750653879
Librería: Universal Store, Princeton Junction, NJ, Estados Unidos de America
Condición: New. Brand New! Fast Delivery, Delivery With In 8-14 working Day Only , USA Edition Original Edition. Excellent Quality, Printing In English Language, Quick delivery by FEDEX & DHL. USPS & UPS Act. Our courier service is not available at PO BOX& APO BOX. Ship from India & United States.