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Publicado por Bantam, 1986
ISBN 10: 0553051776ISBN 13: 9780553051773
Librería: ZBK Books, Carlstadt, NJ, Estados Unidos de America
Libro
Condición: good. Pages and cover are intact. Used book in good and clean conditions. Limited notes marks and highlighting may be present. May show signs of normal shelf wear and bends on edges. Item may be missing CDs or access codes. May include library marks.
Publicado por Bantam, 1986
ISBN 10: 0553051776ISBN 13: 9780553051773
Librería: ZBK Books, Carlstadt, NJ, Estados Unidos de America
Libro
Condición: good. Pages and cover are intact. Used book in good and clean conditions. Limited notes marks and highlighting may be present. May show signs of normal shelf wear and bends on edges. Item may be missing CDs or access codes. May include library marks.
Publicado por Bantam Doubleday Dell Publishing Group, 1986
ISBN 10: 0553051776ISBN 13: 9780553051773
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Libro
Condición: Good. First Printing. Used book that is in clean, average condition without any missing pages.
Publicado por Bantam Doubleday Dell Publishing Group, 1986
ISBN 10: 0553051776ISBN 13: 9780553051773
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Libro
Condición: Good. First Printing. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Publicado por Bantam Books, 1986
ISBN 10: 0553051776ISBN 13: 9780553051773
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Libro
Hardcover. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.2.
Publicado por Bantam Books, 1986
ISBN 10: 0553051776ISBN 13: 9780553051773
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Libro
Hardcover. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.2.
Publicado por Bantam Books, 1986
ISBN 10: 0553051776ISBN 13: 9780553051773
Librería: ThriftBooks-Reno, Reno, NV, Estados Unidos de America
Libro
Hardcover. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.2.
Publicado por Bantam Books, 1986
ISBN 10: 0553051776ISBN 13: 9780553051773
Librería: ThriftBooks-Phoenix, Phoenix, AZ, Estados Unidos de America
Libro
Hardcover. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.2.
Publicado por Bantam Books, 1986
ISBN 10: 0553051776ISBN 13: 9780553051773
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Libro
Hardcover. Condición: Good. No Jacket. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.2.
Publicado por Bantam Books, 1986
ISBN 10: 0553051776ISBN 13: 9780553051773
Librería: ThriftBooks-Phoenix, Phoenix, AZ, Estados Unidos de America
Libro
Hardcover. Condición: Good. No Jacket. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.2.
Publicado por Bantam Books, 1986
ISBN 10: 0553051776ISBN 13: 9780553051773
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Libro
Hardcover. Condición: Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.2.
Publicado por Bantam, 1986
ISBN 10: 0553051776ISBN 13: 9780553051773
Librería: HPB-Diamond, Dallas, TX, Estados Unidos de America
Libro
hardcover. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!.
Publicado por Bantam, 1986
ISBN 10: 0553051776ISBN 13: 9780553051773
Librería: Ergodebooks, Houston, TX, Estados Unidos de America
Libro
Hardcover. Condición: Good.
Publicado por Bantam, 1986
ISBN 10: 0553051776ISBN 13: 9780553051773
Librería: ABC Books, Springfield, MO, Estados Unidos de America
Libro
hardcover. Condición: Good. First edition, first printing. DJ with light yellowing to edges, price clipped. Boards and spine intact. No apparent markings to pages. Tracking available on most domestic orders.
Publicado por Bantam, 1986
ISBN 10: 0553051776ISBN 13: 9780553051773
Librería: Solr Books, Skokie, IL, Estados Unidos de America
Libro
Condición: Good. 1986 hardcover ed. Noticeably worn/torn dj/bind sun fading. Text is mostly clean readable.
Publicado por Bantam, 1986
ISBN 10: 0553051776ISBN 13: 9780553051773
Librería: Thylacine Books, Fort Worth, TX, Estados Unidos de America
Libro
Hardcover. Condición: As New. Estado de la sobrecubierta: Fine. dj: as new minus 3/4" repaired tear left edge f cover, top edge sunned b cover, calling it fine. book: as new minus dust to outer page edges.
Publicado por Bantam, 1986
ISBN 10: 0553051776ISBN 13: 9780553051773
Librería: Irish Booksellers, Portland, ME, Estados Unidos de America
Libro
Condición: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book.
Publicado por Bantam Books, New York / Basel, 1986
ISBN 10: 0553051776ISBN 13: 9780553051773
Librería: About Books, Henderson, NV, Estados Unidos de America
Libro Original o primera edición
Hardcover. Condición: Black cloth spine /blue boards. Estado de la sobrecubierta: DJ Not Price Clipped (17.95). First Printing of the First Edition. New York / Basel: Bantam Books, 1986. Fine condition in Fine Dust Jacket. No chips. No tears. No fading. No rubbing. No creases. No remainder marks. No owner's name or bookplate. Bright, clean, square and tight. No underlining. No highlighting. Fresh and crisp, probably never read. Sharp corners. Index. From the Dust Jacket: "For decades Pepsi-Cola was such an underdog in the 'Cola Wars' that Coca-Cola actually declined an opportunity to buy out its puny rival in 1933. After 87 years of going at it eyeball to eyeball, the impossible actually occurred: the other guy blinked. If we can keep him blinking, what you're about to read will explain the beginnings of one of the more amazing upsets in American Business History. - ROGER ENRICO, President & CEO of Pepsi-Cola.". First Printing of the First Edition. Hardcover. Black cloth spine /blue boards/DJ Not Price Clipped (17.95). 8vo. viii, 280pp.
Publicado por Bantam, 1986
ISBN 10: 0553051776ISBN 13: 9780553051773
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Libro
Paperback. Condición: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration.
Publicado por Bantam, 1986
ISBN 10: 0553051776ISBN 13: 9780553051773
Librería: GF Books, Inc., Hawthorne, CA, Estados Unidos de America
Libro
Condición: Good. Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting.
Publicado por Bantam, Toronto, 1986
ISBN 10: 0553051776ISBN 13: 9780553051773
Librería: Ground Zero Books, Ltd., Silver Spring, MD, Estados Unidos de America
Libro Original o primera edición
Condición: good, fair. First Printing. 24 cm, 280, DJ worn and several edge tears. The titanic 1980's competitive battle between Pepsi-Cola and Coca-Cola for market share, and the various marketing strategies and ploys Pepsi-Cola used to "win" the struggle.
Publicado por Bantam, 1986
ISBN 10: 0553051776ISBN 13: 9780553051773
Librería: GoldBooks, Denver, CO, Estados Unidos de America
Libro
Hardcover. Condición: new. New Copy. Customer Service Guaranteed.
Publicado por Bantam, 1986
ISBN 10: 0553051776ISBN 13: 9780553051773
Librería: Front Cover Books, Denver, CO, Estados Unidos de America
Libro
Condición: new.
Publicado por Bantam, 1986
ISBN 10: 0553051776ISBN 13: 9780553051773
Librería: Book Express (NZ), Wellington, Nueva Zelanda
Libro
Hardcover. Condición: Good. Estado de la sobrecubierta: Good. 280 pages. dj chipped nad wornThe inside story of the busines s war that shook the soft-drink industry--the battle between Coca -Cola and Pepsi. Roger Enrico, the president of the Pepsi-Cola Co mpany, attributes the beginning of the battle to the Pepsi Challe nge, an advertising campaign by Coca-Cola's chief rival featuring comparison tests in which consumers expressed a preference for t he taste of Pepsi over Coke. The Coca-Cola Company responded with New Coke, which was a marketing debacle. For Enrico, that was te rrific. A marketer to the core, his preoccupation is with the adv ertising campaigns he employed in the war against Coca-Cola. Enri co has no doubts -- an effective marketing campaign is more impor tant than the product it sells, which makes him the quintessentia l entrepreneur for the age of advertising. This is a case study o f how market-research, imagery, and advertising have taken over A merican business.
Publicado por Bantam Books, Toronto, 1986
ISBN 10: 0553051776ISBN 13: 9780553051773
Librería: Dreadnought Books, Bristol, Reino Unido
Libro Original o primera edición
Hardcover. Condición: Good (ex-library). Estado de la sobrecubierta: Very Good. First Edition. Size: 8vo <9 3/4". viii + 280pp. Text contains some highlight pen markings. Binding firm, spine slightly cocked. Dust jacket in protective plastic cover. Edges browned and marked. Front end paper removed. Ex-library, with usual stamps and markings. Quantity Available: 1. Shipped Weight: Under 1 kilogram. Category: Business, Finance & Marketing; United States; Modern; Economics. ISBN: 0553051776. ISBN/EAN: 9780553051773. Pictures of this item not already displayed here available upon request. Inventory No: 45241.
Publicado por Bantam, 1986
ISBN 10: 0553051776ISBN 13: 9780553051773
Librería: West Coast Bookseller, Moorpark, CA, Estados Unidos de America
Libro
Hardcover. Condición: As New.
Publicado por Bantam, 1986
ISBN 10: 0553051776ISBN 13: 9780553051773
Librería: GoldenWavesOfBooks, Fayetteville, TX, Estados Unidos de America
Libro
Hardcover. Condición: new. New. Fast Shipping and good customer service.
Publicado por Bantam, 1986
ISBN 10: 0553051776ISBN 13: 9780553051773
Librería: GF Books, Inc., Hawthorne, CA, Estados Unidos de America
Libro
Condición: New. Book is in NEW condition.
Publicado por Bantam, 1986
ISBN 10: 0553051776ISBN 13: 9780553051773
Librería: Book Deals, Tucson, AZ, Estados Unidos de America
Libro
Condición: New. New! This book is in the same immaculate condition as when it was published.
Publicado por Bantam, 1986
ISBN 10: 0553051776ISBN 13: 9780553051773
Librería: LibraryMercantile, Humble, TX, Estados Unidos de America
Libro
Condición: new.