harriman house publishing petersfield (255 resultados)

Paperback. Condición: Very Good. FULLY REVISED AND UPDATED SECOND EDITIONSeasoned investor Andy Bell shows you how to plan your financial future in this updated edition of his bestselling guide to do-it-yourself investing.This book will show you how to build an investment portfolio using a range of low-cost, tax-efficient strategies. With expert guidance and industry insights suitable for both first-time investors and those who are more experienced, The DIY Investor will teach you the skills and strategies required to take control of your investments. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. When it comes to money, Bernard Jones is a bit of a dunce. The retired civil servant and amateur investor discovers that when share prices start plunging his wealth falls even faster. As the credit crunch bites, he and his share club cronies at the Ring o'Bells pub find they can't bank on a bank, build wealth on a housebuilder, nor rely on a retailer. Bernard can, however, rely on his domineering wife Eunice. A woman of persistent passion and advancing dress size, she single-handedly keeps Britain's consumer spending alive. From sustainable teak gnocchi spoons to Andalucian macrame shoe organisers, there isn't much you can teach Eunice about stocking up on essentials. Though Eunice runs the household with a rod of organic celery, Bernard is never quite defeated. His elevenses of biscuits and cakes may be switched for endive and papaya salad, his prostate prodded, his railway modeling hobby ridiculed, but he comes out fighting.With a mordant eye and caustic pen, he goes in to battle not just against the injustices of marriage, but on behalf of the financially downtrodden everywhere.For those who lost money on Northern Rock, those who were short-changed by Equitable Life and those who were gobbled up by the wolves of the stock market, Bernard Jones is your champion, an anti-hero for our age of over-achievement. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. In this revealing new book, top trader Robbie Burns cuts through the jargon to give you the low-down on the strategies you need to make money from share dealing. Robbie, aka the Naked Trader, is an expert and highly entertaining guide to the sometimes baffling world of the stock market. In between cups of tea, rounds of toast and the occasional 'cuddle' with Mrs Naked Trader, he describes the straightforward techniques that have enabled him to succeed in the markets and escape the rat race. The book kicks off with the basics such as: the best websites, magazines and newspapers to look at; the kit you need to get cracking; and some key tips for choosing a broker. Robbie, then, gives you the essential techniques for picking the good shares and, just as importantly, avoiding the bad ones, and finishes up with some more advanced topics like how to make money even when shares fall. Along the way you also get the chance to spend a day with the Naked Trader with an exclusive extract from his private (and revealing) diary. Throughout, everything is explained in plain (sometimes too plain! - Ed) English and with a sense of humour, honesty and enthusiasm rarely found in books about money. Not afraid to bare his soul (among other things) the Naked Trader even reveals some of the painful mistakes that he has made in the markets to help make sure that you do not fall into the same traps. There may not be any guaranteed short cuts to trading success (as an important Naked Trader rule states - 'If it sounds too good to be true it probably is'), but this book gives you everything that you need to learn to trade successfully, and perhaps even escape the 9 to 5 slog like the Naked Trader has. Packed with practical advice and delivered in a down-to-earth style, this book is all you need to get started. So, grab your laptop and get trading - your naked future awaits! The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. The Almanac is a unique reference work providing traders and investors with the data to tackle the markets in the year ahead. The main section consists of 52 weekly articles focusing on a range of strategies based on original seasonality analysis. These are supplemented with facts, figures and trivia unique to the Almanac. This is an extremely valuable and informative companion to the financial year, making the Almanac the one essential book for the serious trader or investor. The Almanac consists of three main sections: Day-to-day financial data. Data and statistics. Each page of this section includes key financial dates including: important economic releases, derivative contract expiries, exchange holidays, and company results expected that week. The pages also feature the results of a unique study of the historic performance of the market for each day and week of the year - the Sinclair Numbers. Seasonality research - Each page of the diary is accompanied by an original, informative and entertaining article. These cover studies of trends and anomalies, seasonality analysis, momentum effects, sector performance, arbitrage opportunities, FTSE Index reviews, as well as the results of some more unusual and eye-opening research. Statistics - A collection of articles featuring statistical analysis of UK stock market data and more wide-ranging topics than the Diary. Exclusive to the Almanac, sector, weekly and daily market performance analysis data is included. Reference - The Reference section includes background information about UK and international stock indices. Topics covered include basic facts about the market, trade codes, a timetable of the trading day and a look at the original constituents of the FT 30 of 1935 and the FTSE 100 of 1984. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. This is a beginner's guide to putting your money in alternative areas. What is 'superhobby investing'? Superhobby Investing is at the intersection of investing, collecting and other serious hobbies. It's about examining how you can ratchet up a hobby or a collecting passion into an investment option. If you are a stock market investor, this book will show how you can use the tangible assets that are normally part and parcel of collecting as a means of diversifying your portfolio. Or maybe you already own, or have inherited, some superhobby assets - a stamp collection or a set of first editions, say - but never thought of them as potential investments. Using this book, you can find out how to assess their value and how to convert them into a durable and profitable portfolio.This book shows you why developing one or more superhobbies can be a good idea, and looks at various forms this tangible asset investing can take. In each case the book explains how the markets operate, what the risks are, what returns can be expected, and what knowledge and skills are required. Each asset profile includes: the history of investment in the asset; the basic characteristics and features of the market; the examination of long term returns, with detailed figures; the tax angles (if applicable); the major issues; how to buy and sell, including major dealers and auctioneers; and, sources of information. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. Did you know youre likely to have had over 89,000 heated altercations with your closest relations before you reached the age of eight? By age 16, thousands more hours will have been spent by most of us in some form of disagreement with those in our extended social networks. As a species, were well practised at falling out with each other. We may even have a gene for it certainly, some of us seem to be gifted. When it comes to finding resolutions, however, things dont come quite so naturally: as much as 90% of all inter-personal conflicts never reach agreement. But it doesnt have to be this way. I Dont Agree is a fascinating exploration of new, powerful and surprising solutions to an ancient problem: why we disagree so much. It shows how to sidestep our animosities and get great things done, despite our differences. Underpinned by cutting-edge research and academic thinking (as well as fascinating real-life case studies and easy-to-use tools), author and marketeer Michael Brown reveals the eye-opening secrets that can lead to better leadership, stronger teams, swifter promotions, more effective collaboration, better organisational culture as well as radically improving your life outside of work. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. Paul Mumford is a noted stock-picker with over 50 years' experience in the markets - first as a stock broker and then as a star fund manager. In The Stock Picker, Mumford takes a deeply personal look back at his time investing: exploring not only the secrets of his successful approach to the markets and how to find great shares but reminiscing about the changes that have taken place in the investing world since the early 1960s. This book is not an investing how-to: instead it is a financial history straight from the horse's mouth. While there is much for investors to learn from, it is an also evocative window into a vanished City of stock jobbers, messenger boys, luncheon vouchers and ledger-keepers - not to mention financial crises, booms and busts, and the life and death of companies great and small. Mumford also covers how his own personal life has influenced his stock-picking approach: from running his own bookmaking business as a schoolboy to an ill-fated attempt at oil painting at night school (not to mention the vibrant music scene of the late 1950s).The Stock Picker is a charming and readable autobiography that pulls no punches - ideal for any investor interested in what has made a leading fund manager tick, or who simply wants to spend some time nostalgically looking back at how the investing and wider world has changed over the years. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Good. Following on from the success of his first two books, 'The Financial Spread Betting Handbook' and 'Winning Spread Betting Strategies', Malcolm Pryor now provides the spread bettor with a detailed understanding of 7 key charting tools. Each tool has a role to play in the success of the spread bettor, and the tools can be used in combination to construct powerful trading strategies. This new book is written in a punchy and economical style, presenting much of its teaching through carefully chosen examples of charts. The focus is on practical technical analysis techniques which are directly relevant to spread bettors and traders. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.

Paperback. Condición: Very Good. 'A heart-warming, inspirational tale of a woman trying to run a business while having me as a son' - Jeremy Clarkson. 'Originally made one Christmas as a present for Shirley's and her husband Eddie's children Jeremy and Joanna, the bear remains a classic of its kind - one which still gives me pleasure whenever I see it - and it served as a kind of yardstick when judging other products. Some things, like Concorde and the Jaguar XK120, look right from the word go. It was created with love and it was born with that indefinable something known as star quality. You either have it or you don't' - Michael Bond, author of the "Paddington Bear" stories. "Bearly Believable" is the hilarious story of how Shirley Clarkson grew her company, Gabrielle Designs, from a tiny spare-room business selling tea cosies in Doncaster into an international business shipping Paddington Bears all over the world .and then watched it collapse. With no business experience, no capital, just GBP100 of backing, and a copy of Michael Bond's book for inspiration, Shirley came up with the original - now classic - Paddington. Manufacturing from a collection of ramshackle farm buildings, she was hit by a wave of orders from retailers, as the world went Paddington-crazy. From Tokyo to Sydney to San Francisco, everybody wanted him. As sales skyrocketed, Shirley and her husband Eddie experienced the giddy feeling of success, then the stresses of growth. Turnover leapt to a million a year, Gabrielle Designs was hailed as a British success story, and Shirley was invited to meet the Queen on her visit to Doncaster Mansion House. Meanwhile, storm clouds gathered. The workforce went on strike, 50,000 bears had to be recalled because of faulty eyes, Eddie was ill in bed for a year, and the pipes at the factory burst. Shirley employed a professional manager to rescue the situation - who turned out to be illiterate, dishonest, and incompetent. The '70s moved on, the craze faded, and the tide went out on Paddington as fast as it had come in. Shirley tells her rollercoaster story with warmth, modesty and a blunt Yorkshire wit. For fans of Paddington, her book provides a delightful insight into how a simple bear became a worldwide icon; for students of business, it provides lessons in how to create a business and, more particularly, how not to run one; for those who appreciate tales of triumph and adversity, it is packed with more ups and downs than Paddington's paw in a jar of marmalade. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Good. The Story of the Fly explores how a humble insect, with its fascinating history and manifold talents, holds the answer to profitably solving some of the most significant environmental challenges we face today. This book offers unique insight into an extraordinary insect that most of us take for granted. It presents real-world examples of how businesses are learning from, working with, and industrialising the fly - from space exploration to waste recycling. Jason Drew has extensively written and spoken about the notion of environmental capitalism. Alongside his team of scientists, engineers, and enthusiastic business minds, Jason has spent over a decade developing the science, technology and resulting businesses explored in this book. What started as a wild idea in a tractor shed on his farm in South Africa has since grown into a multinational world-leading insect technology company with staff in 11 countries. Most recently, AgriProtein was named one of Time magazine's 50 Genius Companies - businesses that are working to reinvent the future. The Story of the Fly is an insightful, easy-to-read book containing a positive message about how environmentalism and business can work together to provide long-term, commercially viable and environmentally beneficial solutions. It aims is to inspire business leaders to act now and harness the power of nature to bring about a more sustainable and profitable future. Let's get busy repairing the future. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.

Paperback. Condición: Very Good. For the first time, the tactics, strategies and insights relied on by 150 of the world's most respected financial experts are revealed in a concise, digestible form. Learn how you really make money in the markets from: fund managers of billion-pound equity funds traders in the options and futures markets industry-rated analysts economists from top business schools writers on leading financial newspapers. Each provides focused and practical rules on how to succeed in the market. Often counter-intuitive, their rules tell you exactly what to do and what not to do. No padding; just a rock-hard list of do's and don'ts. The contributors to this book are the elite of investing. They consistently beat the market because they know which shares to buy, at what price, and when. And, just as importantly, they know when to sell. Never before has so much quality advice been packed into a single book. If you want to increase your wealth through investing, this is an unmissable opportunity to acquire knowledge and skills from the best in the world. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. Investing can be one of the most reliable passports to a better life. But where should you invest your money?Mark Dampier has been helping thousands of investors answer this question for over 30 years. In his first ever book he brings together everything he has learnt from grilling fund managers, weighing up investments and prospering through dramatic ups and downs.The result is THE must-read insider's guide for how to succeed as a DIY private investor.As Mark explains, effective investing doesn't have to be complicated or time-consuming. Armed with this book, you can find easy ways to make your money work for you, no matter how much or how little you start out with.Writing in plain English and using real-life examples throughout, Mark reveals:- the secrets of picking the best investment funds- how he invests his own savings and pension fund- starter portfolios for first-time investors- the most common traps that investors fall into- the trouble with buy-to-let and other popular solutions.With today's powerful online platforms and generous tax incentives (also outlined in the book), the markets have never been more accessible. But success without a plan is far from guaranteed.Effective Investing is the guide you've been waiting for to make sure you get what you want from your investing. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. Have you ever thrown your arms up in despair while trying to complete an official form and asked yourself "Just what is the point of this?" You're not alone. Red tape in Britain has reached epidemic proportions. In just 12 months the Government produced a shocking 3,621 pieces of legislation, running to a total of 98,600 pages. That's 70 times as long as War and Peace! If it wasn't so serious, it would be quite funny. In this new book, Ross Clark exposes some of the most petty and bizarre rules and regulations which are blighting the lives of Britons today. From the 45 pages of instructions on how to correctly label a goat (or sheep) to the impact that being a deep-sea diver might have on your tax return. Among his other discoveries are: that there are 279 different tax forms for businesses alone, asking a total of 6,614 questions; the notes explaining the Treasury's 'simplified' pensions' regime ran to 1,369 pages; the law allows you to kill or give away a bullfinch - but not to sell or barter it; a woman from Kilbride was given an ASBO forbidding her from answering the door in her underwear; and a council spent GBP5,000 planting yew trees to screen a new children's play area. It then dug them up again after health and safety experts advised children could fall ill if they gobbled 'several handfuls' of leaves. All completely true and all contained, along with hundreds of others, in this eye-opening new book. Red tape and more red tape.One Police force discovered that it had a total of 1,150 different forms on which to report crimes. There are 1,300 pages of road traffic law - and that does not even include the law preventing petrol stations selling hot food after 11pm unless they apply for a licence. Employers must not hold important meetings on 31 October - it might discriminate against pagans, who, of course, celebrate the festival of Samhain on that day. A motorist in Waltham Forest, East London, was fined for parking on double yellow lines that were not even there when he parked his car. The lorry painting the lines had drawn around the stationary vehicle. The following things have been reported to be banned in at least one school: making daisy chains (risk of picking up germs); playing hopscotch (risk of injury); making anything out of egg boxes (fear of salmonella); putting hands up (makes pupils who don't have the answers feel victimised); and throwing paper aeroplanes (might cause eye injuries). The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. 'The Origin of Financial Crises' provides a compelling analysis of the forces behind the recent economic crisis. In a series of disarmingly simple arguments George Cooper challenges the core principles of today's economic orthodoxy, explaining why financial markets do not obey the efficient market principles but are instead inherently unstable and habitually crisis prone. First published in the summer of 2008 in the midst of the crisis, the author accurately pinpointed the fundamental problems in policy and economic theory that led to the banking crisis. Now updated to reflect the massive upheavals since then and providing even more forthright opinions, the book is essential reading for anyone looking to find the root cause of our current financial situation. The book describes the evolution of our modern monetary system, explaining along the way how financial instability emerged and why this instability required the development of central banking.Cooper makes the point that misguided faith in the power of free markets has led some central banks to neglect their core role of managing the financial system and instead caused them to pursue policies promoting a series of ever more violent boom-bust cycles. 'The Origin of Financial Crises' calls for a radical shift in central bank strategy, the abandonment of inflation targeting and a paradigm shift in our attitude to economic policy. The reader will also learn about the fundamentals of inflation and discover what policy makers can learn from the designers of the Eurofighter jet and how an obscure paper on steam engines, written in 1868, shows us how to avoid repeating recent monetary policy mistakes. Uniquely, 'The Origin of Financial Crises' presents tangible policy proposals aimed at helping break out of the seemingly endless procession of damaging boom-bust cycles. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. This is not your average book on technical analysis. Why? Because the author is not your average technical analyst; Brian Marber is unique -and so, as a result, is this book. Here, Marber sets out to write about his approach, in a language readers can understand and enjoy, telling them why he does what he does, and how he came to do it, including details of market pitfalls and the occasional Marber pratfall. The book does not claim to be comprehensive, but instead aims to be honest and to present the reader with the techniques and indicators that Marber himself uses, and has used successfully in his fifty-one years in the business. Although when you make money you can learn something about making it, you learn far more by losing it, then finding out how to stop doing so.This book tells you his methods; when positions have gone wrong, and what you do about it. Technical analysis is about running profits and, by using technically-oriented stops, cutting losses - not when it hurts but when, from a technical point of view, the position you're in becomes untenable. Following a Rothschild maxim that "tops and bottoms are for fools", Marber would also add "and for liars".He describes technical analysis as exactly like huntin', shootin', and fishin': what's being hunted are trends, never shooting for a top nor fishing for a bottom. But before any of that you need to learn about price. Using the same approach that he used when he taught at the International Management Institute, Geneva, he begins with price, then what price leads to: trends, support and resistance, patterns, indicators and ratios. When that has been absorbed, he moves on to stops.Marber also shares with the reader his vast wealth of experience of his time in the business - showing you the nitty-gritty, technical analysis in real-time, warts and all, and including reports on the FTSE, gold, oil and the dollar. This book is a must-read for anyone who really wants to understand the markets, delivered in Marber's distinctive and unique voice. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. Rodney Hobson, author of bestseller "Shares Made Simple", is back with a brand new book designed to help you build a balanced share portfolio that provides dividend income, whether you're just starting out or ready to retire. Dividends - the distribution of part of a company's earnings to shareholders, usually twice a year - can be a valuable income stream for anyone. Designed for longevity but particularly pertinent in times of low interest rates, "The Dividend Investor" is packed with real-life examples and analysis of how to gain such added income through reliable shares with healthy dividends. Topics made simple with Hobson's classic style include: ratios, yield, dividend cover, the dividend payout ratio, total return, cash flow, burn rate, gearing or leverage, interest cover, earnings per share and the price/earnings ratio. Plus the advantages and disadvantages of shareholder perks. If you're looking to make the most from your investments, then this book is for you. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. Why, years after the banking crisis, is the global economy still mired in recession and burdened by enormous debts? Why have the tried-and-tested economic policies of the past failed us this time? In Life After Growth, leading City analyst Tim Morgan sets out a ground-breaking analysis of how the economy really works. Economists are mistaken, he argues, when they limit their interpretation of the economy to matters of money. Ultimately, the economy is an energy system, not a monetary one. From this, it follows that we need to think in terms of two economies, not one - a 'real' economy of work, energy, resources, goods and services, and a parallel, 'financial' economy of money and debt. These two economies have parted company, allowing the financial economy to pile up promises that the real economy cannot meet. Starting with the discovery of agriculture, Tim Morgan traces the rise of the economy in terms of work, energy and resources. The driving factor, he explains, has been cheap and abundant energy. As energy has become increasingly costly to obtain, the potential for prosperity has diminished, to the point where growth in the real economy has ceased.An immediate problem is that our commitments - including debt, investments and welfare promises - cannot be honoured, which means that we can expect the financial system to be wracked by value destruction. At the same time, we need to adapt to a future in which prosperity can no longer be taken for granted. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. Wouldn't life be better if you were free of the daily grind - the conventional job and boss - and instead succeeded or failed purely on the merits of your own investment choices? Free Capital is a window into this world. Based on a series of interviews, it outlines the investing strategies, wisdom and lifestyles of 12 highly successful private investors. Each of them has accumulated GBP1m or more - in most cases considerably more - mainly from stock market investment. Six are 'ISA millionaires' who have GBP1m or more in a tax-free ISA, a result which is arithmetically impossible without exceptional investment returns. Some have several academic degrees or strong City backgrounds; others left school with few qualifications and are entirely self-taught as investors. Some invest most of their money in very few shares and hold them for years at a time; others make dozens of trades every day, and hold them for at most a few hours. Some are inveterate networkers, who spend their day talking to managers at companies in which they invest; for others a share is just a symbol on a screen, and a price chart shows most of what they need to know to make their trading decisions.Free capital - money surplus to immediate living expenses - is the raw material with which these investors work. It can also be thought of as their psychological habitat, free from the petty tribulations of office politics. Lastly, free capital describes the footloose nature of their assets, which can be quickly redirected towards any type of investment anywhere in the world, without the constraints which institutional investors often face. Although it presents many advanced insights and valuable investment hints, this is not an overly technical book. It offers practical ideas and inspiration, with revealing detail and minimal jargon, making it an indispensable read for novice and experienced investors alike. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. First published in 1841, "Extraordinary Popular Delusions and the Madness of Crowds" is often cited as the best book ever written about market psychology. This Harriman House edition includes Charles Mackay's account of the three infamous financial manias - John Law's Mississipi Scheme, the South Sea Bubble, and Tulipomania. Between the three of them, these historic episodes confirm that greed and fear have always been the driving forces of financial markets, and, furthermore, that being sensible and clever is no defence against the mesmeric allure of a popular craze with the wind behind it. In writing the history of the great financial manias, Charles Mackay proved himself a master chronicler of social as well as financial history. Blessed with a cast of characters that covered all the vices, gifted a passage of events which was inevitably heading for disaster, and with the benefit of hindsight, he produced a record that is at once a riveting thriller and absorbing historical document. A century and a half later, it is as vibrant and lurid as the day it was written. For modern-day investors, still reeling from the dotcom crash, the moral of the popular manias scarcely needs spelling out. When the next stock market bubble comes along, as it surely will, you are advised to recall the plight of some of the unfortunates on these pages, and avoid getting dragged under the wheels of the careering bandwagon yourself. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Hardcover. Condición: Very Good. Estado de la sobrecubierta: Very Good. VERY GOOD hardcover in VERY GOOD dust jacket, no marks in text, tight binding.

Paperback. Condición: Very Good. Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is The Art of the Click? The answer lies in the power of direct-response copywriting. In this entertaining and highly readable guide, copywriting expert Glenn Fisher boils down over a decade of experience to present a huge array of techniques, tactics and industry secrets to improve your copywriting, get more clicks. and ultimately, get more sales. You will discover: -- The single thing every great writer must do if they want to improve. -- How anyone can learn to write a headline that will stop all potential customers in their tracks. -- Where to find inspiration and how to feed ideas. -- How you can get a customer physically nodding along with every word you write. -- How to avoid waffle and make your copy more succinct. -- How you can write irresistible offers than no one can refuse. -- And much more! Pick up The Art of the Click now to improve your copywriting. Youll soon be wondering how you ever made a sale without it. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. As the prospect of a hung parliament looms large, our political protagonists can learn much from the politics and personalities of the past. Mark Oaten's story of coalition government begins in the 1850s, with Disraeli fighting for his political life and Queen Victoria's battle to find a Prime Minister from the Whigs and Peelites driving her to despair. At the start of the following century, the First World War threw Lloyd George into the limelight but nearly killed the Liberal Party; Ramsay MacDonald's coalition in the 1930s saw him become leader without his party, who many felt he had betrayed, and Churchill's Great War coalition helped bring victory at war but not in peace. Decades later, two generations and parties came together with David Steel and Jim Callaghan forming the Lib-Lab pact, something Blair and Ashdown's 'project' never managed to emulate. North of the border, a deal did come off, resulting in Scotland being run by coalition government for 8 years. Throughout Europe, coalitions are the norm but recent political events in Italy and Germany have been far from normal. All these lessons from history are drawn together by Mark Oaten as he looks forward to the next election and reflects on whether hung parliaments and coalitions can ever work. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. Luck is a four-letter-word in business circles. But the truth is that fortune plays a part in every success story - and every failure. In Go Luck Yourself, one of the world's leading brand strategists explains how a hunting trip led to the invention of VELCRO (R). How a little mermaid inspired a famous campaign for Amazon. How a stolen rabbit spurred on Walt Disney. And more importantly, how you can stack the odds in your brand's favour. Andy Nairn draws on everything from architecture to zoology, as well as almost 30 years working with some of the most successful companies on the planet, to provide a series of thought-provoking strategies that will help anyone responsible for building a brand. He'll show you how to uncover your organisation's hidden treasures. How to spot opportunities in unexpected places. How to turn misfortune into good fortune. And how to practise being lucky, every day. Written in a very accessible and entertaining style, this is the book you need to improve your brand's fortunes, in these turbulent times. Now Go Luck Yourself. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. This title is fully revised, updated and expanded second edition. Lobbying is a global industry which thrives wherever democracy is established. This book straddles the globe, from the USA to Japan. It covers the Westminster and Scottish Parliaments, and the Welsh, Northern Ireland and London Assemblies. It examines the lobbying scenes in the USA and Brussels. Finally, the book also deals with Asia, the Arabian Gulf and the Middle East. This book examines and explains all aspects of lobbying in an expert yet accessible manner. Areas covered include: the historical background to lobbying, and the ethical and regulatory frameworks; the mechanics of lobbying, and the techniques employed by lobbyists around the world; the various types of lobbying and public affairs campaigns; advice on how to break into lobbying; the procedure for appointing a public affairs consultancy; and, how to use third party advocates in support of a campaign. The author is an acknowledged expert in his field, and this book represents a distillation of his decades of experience. There are also 'top tips' from some of the most senior lobbyists in the world, as well as contributions from elected politicians. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. Modern communications have enabled fraudsters to operate on a massive scale that was previously unimaginable. Thousands of people, mainly the old and vulnerable but also those who are highly intelligent and successful, are relieved of billions of pounds each year. It is estimated that one in 20 UK bank customers were the victims of scams in 2014 alone. No-one knows the full scale of fraud because embarrassed victims often fail to report it. Despite all the publicity surrounding scams in the press, people keep falling for old tricks that often re-emerge in new guises. Scammers are ingenious, utterly ruthless and without conscience. Rodney Hobson, author of the best-selling beginners guide to stock market investing Shares Made Simple, has produced the first definitive guide to scams, categorising the different types, listing tell-tale signs and advising how to spot a fraudster and avoid becoming the next victim. This makes the basic principles behind each type of scam more recognisable and it shows how scams have evolved and re-emerged through time.Danger lurks for those unwary souls who part only too readily with their hard-earned cash and this book will help readers be alert to the risks. It is also meant to entertain, as we learn to grudgingly admire as well as despise the ingenious crooks who lurk in the shadows. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Like New. First Edition. 173pp. Outstanding copy. No inscriptions. Possibly unread. Size: 8vo - over 73/4" - 93/4" tall. Book.

Paperback. Condición: new. Paperback. We are constantly being told that we are on the cusp of a cashless society. The financial services industry would certainly like to see it that way. We are being enticed with contactless cards, mobile phone payment apps, and methods of bank transfer: all, apparently, for our convenience.But as Ross Clark argues in this compelling new book, it is not in our interests to surrender the right to use cash. Commercial interests want us to pay electronically in order to collect valuable data on our spending habits, while governments would love us to move to cashless payments in order to control the economy in ways which suit it, not us.If we choose to pay electronically, that is one thing, but we will regret it if we do not defend the right to pay with cash. We are constantly being told that we are on the cusp of a cashless society. But as Ross Clark argues in his compelling new book, it is not in our interests to surrender the right to use cash. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condición: new. Paperback. Everyone faces big questions when it comes to money: questions about saving, investing, and whether you're getting it right with your finances.Unfortunately, many of the answers provided by the financial industry have been based on belief and conjecture rather than data and evidence-until now.In Just Keep Buying, hugely popular finance blogger Nick Maggiulli crunches the numbers to answer the biggest questions in personal finance and investing, while providing you with proven ways to build your wealth right away.You will learn why you need to save less than you think; why saving up cash to buy market dips isn't a good idea; how to survive (and thrive) during a market crash; and much more. By following the strategies revealed here, you can act smarter and live richer each and every day. It's time to take the next step in your wealth-building journey. It's time to Just Keep Buying. Popular finance blogger Nick Maggiulli crunches the numbers to answer the biggest questions in personal finance and investing, while providing you with proven ways to build your wealth right away. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Paperback. Condición: new. Paperback. Doing well with money isn't necessarily about what you know. It's about how you behave. And behavior is hard to teach, even to really smart people.Money-investing, personal finance, and business decisions-is typically taught as a math-based field, where data and formulas tell us exactly what to do. But in the real world people don't make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal history, your own unique view of the world, ego, pride, marketing, and odd incentives are scrambled together.In The Psychology of Money, award-winning author Morgan Housel shares 19 short stories exploring the strange ways people think about money and teaches you how to make better sense of one of life's most important topics. Morgan Housel shares 19 short stories exploring the strange ways people think about money and teaches you how to make better sense of one of life's most important topics. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Hardcover. Condición: new. Hardcover. Everyone faces big questions when it comes to money: questions about saving, investing, and whether you're getting it right with your finances.Unfortunately, many of the answers provided by the financial industry have been based on belief and conjecture rather than data and evidence-until now.In Just Keep Buying, hugely popular finance blogger Nick Maggiulli crunches the numbers to answer the biggest questions in personal finance and investing, while providing you with proven ways to build your wealth right away.You will learn why you need to save less than you think; why saving up cash to buy market dips isn't a good idea; how to survive (and thrive) during a market crash; and much more.By following the strategies revealed here, you can act smarter and live richer each and every day. It's time to take the next step in your wealth-building journey. It's time to Just Keep Buying. Finance blogger Nick Maggiulli crunches the numbers to answer the biggest questions in personal finance and investing, while providing you with proven ways to build your wealth right away. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.