Publicado por Brand: Portfolio Trade, 2008
ISBN 10: 1591841879 ISBN 13: 9781591841876
Librería: Ergodebooks, Houston, TX, Estados Unidos de America
Softcover. Condición: Good. Others have written about the rise of Hewlett-Packard, including Dave Packard himself in The HP Way. But acclaimed journalist Michael S. Malone is the first to get the full story, based on exclusive access to corporate and private archives, along with hundreds of interviews.Malone draws on his new material to show how some of the most influential products of our time were invented and how a culture of innovation led HP to unparalleled success for decades.He also shows what was really behind the HP Waythe groundbreaking management philosophy that put people ahead of products or profits. It was a hard-nosed business philosophy that created a ferociously competitive and adaptive companyarguably the world's greatest company.
Publicado por Brand: Portfolio Trade, 2006
ISBN 10: 1591841429 ISBN 13: 9781591841425
Librería: Ergodebooks, Houston, TX, Estados Unidos de America
Softcover. Condición: Good. Reprint. An Advertising Hall of Fame executive and former chairman of BBDO North America recounts his contributions to some of the most successful ad campaigns from the past thirty years, outlining the lessons he learned about attracting consumers, overcoming communications problems, and more. Reprint. 30,000 first printing.
Publicado por Brand: Portfolio Trade, 2008
ISBN 10: 1591841887 ISBN 13: 9781591841883
Librería: Ergodebooks, Houston, TX, Estados Unidos de America
Softcover. Condición: Good. A straight-shooting guide to crisis management challenges popular practices to counsel professionals on how to recognize a genuine crisis, deflect criticism, and draw on the examples of effective case studies. Reprint.
Publicado por Brand: Portfolio Trade, 2006
ISBN 10: 1591841402 ISBN 13: 9781591841401
Librería: Front Cover Books, Denver, CO, Estados Unidos de America
Condición: new.
Publicado por Brand: Portfolio Trade, 2006
ISBN 10: 1591841119 ISBN 13: 9781591841111
Librería: Front Cover Books, Denver, CO, Estados Unidos de America
Condición: new.