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Publicado por Lars Müller Publishers, 2010
ISBN 10: 3037782056ISBN 13: 9783037782057
Librería: Antiquariat UEBUE, Zürich, Suiza
Libro Original o primera edición
Softcover. Condición: Sehr gut. 1. Auflage. 16,5 x 24 cm, 6 ½ x 9 ½ in 96 pages, 120 illustrations - This publication brings together exemplary advertisements dating from 1900 to the present to form a stimulating visual dialogue. Explored first are the ways in which -Switzerland has appeared in advertising, and secondly, how this land has been transformed into a cohesive image. Illuminated in the context of image strategies and -advertising texts are a range of iconographic types. Coming to light are clichés, images of native life and of foreignness, as well as contradictions and fractures.