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Publicado por Grin Verlag, 2012
ISBN 10: 3656119228ISBN 13: 9783656119227
Librería: Red's Corner LLC, Brookhaven, GA, Estados Unidos de America
Libro
Condición: New. All orders ship by next business day! This is a new paperback book. For USED books, we cannot guarantee supplemental materials such as CDs, DVDs, access codes and other materials. We are a small company and very thankful for your business!.
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Nuevo desde EUR 7,68
Usado desde EUR 110,71
Encuentre también Tapa blanda
Publicado por Forgotten Books, 2018
ISBN 10: 0282051473ISBN 13: 9780282051471
Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de America
Libro
PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.
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Nuevo desde EUR 16,15
Publicado por Hatje Cantz Verlag, 2007
ISBN 10: 3775719407ISBN 13: 9783775719407
Librería: Versandantiquariat Felix Mücke, Grasellenbach - Hammelbach, Alemania
Libro
hardcover. Condición: Sehr gut. 416 Seiten; OVP. In Schutzfolie, Artikel stammt aus Nichtraucherhaushalt! F31-342 Sprache: Deutsch Gewicht in Gramm: 6.
Publicado por GRIN Publishing, 2016
ISBN 10: 3668290407ISBN 13: 9783668290402
Librería: Rheinberg-Buch Andreas Meier eK, Bergisch Gladbach, Alemania
Libro
Taschenbuch. Condición: Gebraucht. Gebraucht - Gut Leichte Lagerspuren. -Seminar paper from the year 2016 in the subject Business economics - General, grade: 1,0, Linnaeus University (School of Economics), course: Skills and Technology, language: English, abstract: The course describes the topics of tacit knowledge, the introduction to the area of Skill and Technology, makes distinctions between rules and the following of rules, between the abstract and the concrete, and problems and dilemmas in society from the perspective of professional skill. 20 pp. Englisch.
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Publicado por Edition Alfons 2023-03-20, 2023
ISBN 10: 394626641XISBN 13: 9783946266419
Librería: Chiron Media, Wallingford, Reino Unido
Libro
Paperback. Condición: New.
Publicado por GRIN Verlag, 2016
ISBN 10: 3656984476ISBN 13: 9783656984474
Librería: Revaluation Books, Exeter, Reino Unido
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Paperback. Condición: Brand New. 20 pages. 10.00x7.00x0.04 inches. In Stock. This item is printed on demand.
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Nuevo desde EUR 19,28
Publicado por GRIN Publishing 30.03.2017., 2017
ISBN 10: 3668409307ISBN 13: 9783668409309
Librería: Roland Antiquariat UG haftungsbeschränkt, Weinheim, Alemania
Libro
Auflage: 1. 52 Seiten Sehr guter Zustand, ungelesenes Mängelexemplar, im Buchschnitt als solches gestempelt. --- Seminar paper from the year 2017 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, Linneaus University (School of Business and Economics), course: E-Business Management, language: English, abstract: Social media (SM) strategies have gained major importance for the retailers in the last decade. The effective use of SM channels for marketing purposes leads to valuable information and insights about markets. However, many managers still fail to understand the importance of the possibilities of SM usage for strengthening brand perception. This might be due to the lack of commonly agreed SM success factors in academic research. The purpose of this paper is to discuss SM success factors and to evaluate how the two world leading sports brands NIKE and adidas follow the application of the discussed success factors. Based on a literature review, the authors summarized the most commonly discussed SM success factors. Data collection was conducted in a consecutive, two step approach, first extracting relevant data from the annual reports, and then withdrawing data from the companies SM channels through text mining. The data was then analysed according to the success factors summarized from academic literature. Also NIKE's and adidas' accomplishments in achieving their goals set in the annual reports on SM were examined. adidas achieves a higher success rate than NIKE in laying out their SM strategy. Both adidas and NIKE cannot entirely live up to their ambitions, underperforming on SM in practice. 9783668409309 Sprache: Englisch Gewicht in Gramm: 81 14,8 x 0,3 x 21,0 cm, Broschiert.
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Usado desde EUR 16,50
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Publicado por Kabel Verlag, 2002
ISBN 10: 3822505854ISBN 13: 9783822505854
Librería: Book Broker, Berlin, Alemania
Libro
Taschenbuch. Condición: Wie neu. 248 S. Alle Bücher & Medienartikel von Book Broker sind stets in gutem & sehr gutem gebrauchsfähigen Zustand. Unser Produktfoto entspricht dem hier angebotenen Artikel, dieser weist folgende Merkmale auf: Helle/saubere Seiten in fester Bindung. Sprache: Deutsch Gewicht in Gramm: 655.
Publicado por Forgotten Books, 2018
ISBN 10: 0666429669ISBN 13: 9780666429667
Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de America
Libro
HRD. Condición: New. New Book. Shipped from UK. Established seller since 2000.
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Nuevo desde EUR 32,75
Publicado por Grin Verlag, 2016
ISBN 10: 3668169691ISBN 13: 9783668169692
Librería: Majestic Books, Hounslow, Reino Unido
Libro Impresión bajo demanda
Condición: New. Print on Demand pp. 40.
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Nuevo desde EUR 25,70
Usado desde EUR 50,60
Encuentre también Tapa blanda
Año de publicación: 2023
Librería: True World of Books, Delhi, India
Libro Impresión bajo demanda
LeatherBound. Condición: New. LeatherBound edition. Condition: New. Reprinted from 1917 edition. Leather Binding on Spine and Corners with Golden leaf printing on spine. Bound in genuine leather with Satin ribbon page markers and Spine with raised gilt bands. A perfect gift for your loved ones. NO changes have been made to the original text. This is NOT a retyped or an ocr'd reprint. Illustrations, Index, if any, are included in black and white. Each page is checked manually before printing. As this print on demand book is reprinted from a very old book, there could be some missing or flawed pages, but we always try to make the book as complete as possible. Fold-outs, if any, are not part of the book. If the original book was published in multiple volumes then this reprint is of only one volume, not the whole set. Sewing binding for longer life, where the book block is actually sewn (smythe sewn/section sewn) with thread before binding which results in a more durable type of binding. Pages: 120 Language: German.
Publicado por GRIN Verlag Feb 2016, 2016
ISBN 10: 3668142076ISBN 13: 9783668142077
Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania
Libro Impresión bajo demanda
Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Seminar paper from the year 2016 in the subject Design (Industry, Graphics, Fashion), grade: 1,3, Linnaeus University (Design), course: Methods at Work, language: English, abstract: Many design methods are unconsciously used in creative processes (Lindemann, 2003). However understanding design methods better, gives the opportunity to improve the design process by applying adequate methods more consciously (Andreasen, Hansen, & Cash, 2015). Even though unconscious design methods are processed much faster, they can lead to ineffectiveness (Lindemann, 2003). By making use of adequate methods, the process can lead to a more satisfying outcome. Furthermore the design process becomes more approachable to other disciplines working with a designer. 20 pp. Englisch.
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Publicado por GRIN Verlag Mrz 2016, 2016
ISBN 10: 3668152101ISBN 13: 9783668152106
Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania
Libro Impresión bajo demanda
Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Seminar paper from the year 2016 in the subject Engineering - General, Basics, grade: 1,3, Linnaeus University (School of Engineering and Business), course: Methods at Work, language: English, abstract: Only suitable methods can help to move forward in the process of product development. Therefore it is important to choose a method that fits the product, current stage of development process and the team.The project is currently in the evaluation phase in accordance to the value methodology. One of the major purposes of this stage is to come up with a short list of projects with the highest potential. Hence, a selection process needs to be executed to produce a focused concept. The focus concept will then be used in the next stages to be developed further. The weighted matrix is a method that is used at an early stage in product development process to select a concept that looks the most promising. This method helps to increase customer value and at the same time make a selection that is objective. Therefore the weighted matrix was chosen in this project to help make a selection among the choice of concepts. Often it is difficult to come to a consensus among group members as everyone is biased by their profession. Everyone has a subjective way of ranking the concepts according to their experiences and knowledge. Such a ranking can lead to dissatisfaction and conflicts in the team as well as choosing a concept that has not the most potential from a customer perspective. The weighted matrix makes the decision process on the one hand a group experience where everyone is involved and gets the acknowledgement of their knowledge and on the other hand more objective. 20 pp. Englisch.
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Nuevo desde EUR 15,95
Publicado por GRIN Publishing Aug 2014, 2014
ISBN 10: 365673142XISBN 13: 9783656731429
Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania
Libro Impresión bajo demanda
Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Seminar paper from the year 2014 in the subject Business economics - General, grade: 1,0, Linneaus University, language: English, abstract: Example on how to develop a Businessplan based on the concept 'Canvas', the success story of A. Osterwalder und Y. Pigneur and their book 'Business Model Generation'. This document includes Teamcomposition,description of the Offer to the customer (priduct/value), delivery channels, Implementationplan, Marketingplan, Financial basics (Break-Even-Analyse, Profit and Loss Budget), Risk Analysis (SWOT, PESTEL, etc. 20 pp. Englisch.
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Nuevo desde EUR 15,99
Publicado por Epubli Jul 2019, 2019
ISBN 10: 3748577001ISBN 13: 9783748577003
Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania
Libro Impresión bajo demanda
Taschenbuch. Condición: Neu. Severynovska, Anna Ilustrador. This item is printed on demand - it takes 3-4 days longer - Neuware -Wenn Träume töten .Ein alter Mann und sein Enkel landen im selben Traum. In dem Traum folgen sie dem verzweifelten Hilferuf eines Kindes.Bald schon erkennen sie, dass es neben unserer realen Welt auch eine Traumwelt gibt, die nicht minder real ist, wir nur vergessen oder verlernt haben, sie zu leben.Doch je näher sie dem Kind kommen, desto näher kommen sie auch dem nebulösen Wesen, in dessen Gewalt sich das Kind befindet.Und das Wesen will ihren Tod - in beiden Welten. Jede Nacht kann ihre letzte sein, denn mit den Träumen kommt der Tod.Der Tod schläft nicht, aber er träumt .Angst vorm Einschlafen Nein Das wird sich ändern! 612 pp. Deutsch.
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Nuevo desde EUR 16,50
Publicado por GRIN Verlag Jan 2011, 2011
ISBN 10: 3640800400ISBN 13: 9783640800407
Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania
Libro Impresión bajo demanda
Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Studienarbeit aus dem Jahr 2010 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: -, Växjö Universitet, Sprache: Deutsch, Abstract: Organization Theory and its many insights into the twists and turns of organizations have found profound encouragement by theorists. Now it is the practitioners turn to speak up. Rethinking the theories being developed over the last centuries and approaching them critically sheds new light on the theories applicability in real life . To highlight the gap or the cohesiveness of practice and theory we choose to apply the theories from The Oxford Handbook of Organization Theories on topics I found worth discussing. Due to the diversity of the theoretical subjects, I decided to opt for five different examples, which approach the theories with all their aspects. 20 pp. Deutsch.
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Nuevo desde EUR 17,95
Publicado por Inktank-Publishing
ISBN 10: 3750939918ISBN 13: 9783750939912
Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania
Libro Impresión bajo demanda
Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Bücher zählen bis heute zu den wichtigsten kulturellen Errungenschaften der Menschheit. Ihre Erfindung war mit der Einführung des Buchdrucks ähnlich bedeutsam, wie die des Internets: Erstmals wurde eine massenweise Weitergabe von Informationen möglich. Bildung, Wissenschaft, Forschung, aber auch die Unterhaltung wurde auf neuartige, technisch wie inhaltlich, revolutionäre Basis gestellt. Bücher verändern die Gesellschaft bis heute. Die technischen Möglichkeiten des Massen-Buchdrucks führten zu einem radikalen Zuwachs an Titeln im 18. und 19. Jahrhundert. Dennoch waren die Rahmenbedingungen immer noch ganz andere als heute: Wer damals ein Buch schrieb, verfasste oftmals ein Lebenswerk. Dies spiegelt sich in der hohen Qualität alter Bücher wider. Leider altern Bücher. Papier ist nicht für die Ewigkeit gemacht. Daher haben wir es uns zur Aufgabe gemacht, das Wissen der Menschheit zu konservieren und alte Bücher in möglichst hoher Qualität zu niedrigen Preisen verfügbar zu machen. 112 pp. Deutsch.
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Nuevo desde EUR 18,50
Publicado por GRIN Verlag Jun 2016, 2016
ISBN 10: 366820909XISBN 13: 9783668209091
Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania
Libro Impresión bajo demanda
Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Seminar paper from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Linnaeus University, course: Innovation through Business, Engineering and Design, language: English, abstract: This report will critically analyse the design concepts for the case company by competiveness and customer expectations. Finally it will be critically reflected up on the case company's current situation and opportunities for the future.How does rivalry in a market as well as customer expectations influence the process of a design concept from a business perspective To create a meaningful, successful product, market insights and knowledge about customer expectations are needed. Knowing the customer's desires helps to develop meaningful products that meet market demands. Besides being aware of the motivation for a product introduction, knowing the products market is crucial.Competition can make or break a products future. The desire to expand or enter a new market can lead to many avoidable mistakes. These hurdles can be circumvented by doing a thorough competitor analysis so that no unpleasant surprise waits around the corner. 28 pp. Englisch.
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Publicado por GRIN Verlag Aug 2011, 2011
ISBN 10: 3640987500ISBN 13: 9783640987504
Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania
Libro Impresión bajo demanda
Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Seminar paper from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, Linnaeus University (-), course: Management Accounting, language: English, abstract: Ericsson, operating in four major segments, providing communication networks, services, multimedia solutions and mobile phones, has become a multinational cooperation. Despite its traditional roots, emphasize lays on quality, innovation and sustainability. Due to its large size it has become vital to find a management system everyone is able to participate in on the one hand and which properly and timely monitors success and failure on the other hand.This Case explains the Balanced Scorecard, a performance measurement system, which includes four different perspectives, the Financial Perspective, the Customer Perspective, the Internal Perspective and the Innovation and Human Perspective. These perspectives are implemented into the strategy of a company. 28 pp. Englisch.
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Nuevo desde EUR 18,95
Publicado por GRIN Verlag Aug 2011, 2011
ISBN 10: 3640987527ISBN 13: 9783640987528
Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania
Libro Impresión bajo demanda
Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Seminar paper from the year 2011 in the subject Business economics - Accounting and Taxes, grade: 1,7, Linnaeus University (-), language: English, abstract: Rachel Branckowitz and Rick Young are two dentists who are merging their offices together. They are faced with finding an Accounting Information System that fulfils their requirements e.g. the extended number of clients. The merging and system implementation is due in six month.Therefore Porter's Value Chain will be derived as a solution after having explained the Value Chain concept. From there on a REA Analysis will be developed, which will be explained in detail.The Case used in this paper 'Designing and Implementing an Information System for the Dental Office of Branckowitz & Young' by Alex Nikitkov and Barbara Sainty can be found in 'ACCOUNTING PERSPECTIVES Instructional Cases Teaching Notes and Supplementary Materials' Volume 7, Issue 4. 28 pp. Englisch.
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Nuevo desde EUR 18,95
Publicado por GRIN Verlag Aug 2016, 2016
ISBN 10: 3668266875ISBN 13: 9783668266872
Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania
Libro Impresión bajo demanda
Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Seminar paper from the year 2016 in the subject Business economics - General, grade: 2,0, Linneaus University (School of Economics), course: Action Research and Interactive Methods, language: English, abstract: This report is to conduct a preliminary project plan which consists of: project description, time and activity plan, assigned responsibilities, and risk analysis. In the accompanying parts a short portrayal of the technique will be trailed by an assessment and its utilization to the project work. 24 pp. Englisch.
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Nuevo desde EUR 18,95
Publicado por GRIN Verlag Mrz 2017, 2017
ISBN 10: 3668407657ISBN 13: 9783668407657
Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania
Libro Impresión bajo demanda
Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Seminar paper from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, Linneaus University (School of Business and Economics), course: Contemporary Marketing, language: English, abstract: Even though security issues when using cloud computing services have been looked at from a technical perspective, research has failed to explain why consumers use cloud services extensively despite their distrust. Observations have been made that users are in a dilemma where they use a service they are not comfortable with. Besides trust, the ethical perspective of all stakeholders in cloud computing has not been discussed or connected to the issue of trust.The unease consumers feel when signing up for a cloud service could be transformed from a dilemma into a competitive advantage. Therefore, it is of high interest to cloud service providers to understand how they can gain competitive advantage over competitors by building consumer relationships based on trust and ethical norms. The results of this literature review show that making use of insights into cloud computing issues and awareness for trustful, ethical relationships with the customer, service providers can create competitive advantage. Following ethical norms and building trust with customers enables companies to gain first-mover-advantages in the field of cloud computing services. They can successfully distance themselves from competitors by promoting marketing campaigns that emphasize their high ethical standards and treatment of users.This paper adds the dimension of ethics to the dilemma of mistrust in cloud computing, exploring whether this is a key influence on consumer trust, since there was a research gap discovered in researching a trustful provide-user relationship as well as an ethical perspective in cloud computing. 36 pp. Englisch.
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Publicado por Ruhpolding ; Mainz, Rutzen - [Wiesbaden], Harrassowitz, 2009
ISBN 10: 344706126XISBN 13: 9783447061261
Librería: Antiquariat Bader Tübingen, Tübingen, Alemania
Libro
Klappenbroschur. 168 Seiten mit Abb. Lex.-8vo. Sehr gutes Exemplar. 9783447061261 Sprache: Deutsch Gewicht in Gramm: 900.
Publicado por GRIN Verlag, 2010
ISBN 10: 3640776097ISBN 13: 9783640776092
Librería: Books Puddle, New York, NY, Estados Unidos de America
Libro
Condición: New. pp. 52.
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Nuevo desde EUR 38,56
Usado desde EUR 68,59
Encuentre también Tapa blanda
Publicado por GRIN Verlag Dez 2010, 2010
ISBN 10: 3640760026ISBN 13: 9783640760022
Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania
Libro Impresión bajo demanda
Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Studienarbeit aus dem Jahr 2010 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,7, Universität Hamburg (Institut für Marketing und Medien), Veranstaltung: Strategisches und Operatives Marketing-Management, Sprache: Deutsch, Abstract: In der vorliegenden Arbeit wird der Planungs- und Entscheidungsprozesses des Marketing-Managements untersucht. Begleitend hierzu wird das Unternehmensplanspiel Markstrat durchgeführt, in dem in der Praxis zu treffende Entscheidungen realitätsnah simuliert werden. Diese Arbeit hat zum Ziel das unternehmerische, strategische und operative Marketing zu untersuchen und die Planungs- und Entscheidungsprozesse von der Festlegung einer Marketingstrategie, über die Definition von Marketingzielen, hin zur Umsetzung durch operative Marketinginstrumente darzustellen. 44 pp. Deutsch.
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Nuevo desde EUR 19,95
Publicado por GRIN Verlag, 2014
ISBN 10: 3656765901ISBN 13: 9783656765905
Librería: Smartbuy, Einbeck, Alemania
Libro
Taschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - Essay from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,0, University of California, Berkeley , course: Advertising America, language: English, abstract: This work looks at advertisements and how to read, analyse and interpret them. Similar to the analysis in art and the interpretation of paintings, this work analyses and interprets one specific ad into depth. The analysis is conducted on a theoretical background and then interpreted by the author. This work also shows on how to interpret different angles and details of advertisements. 8 pp. Englisch.
Publicado por Piper Taschenbuch, 2005
ISBN 10: 3492240909ISBN 13: 9783492240901
Librería: Gerald Wollermann, Bad Vilbel, Alemania
Libro
Taschenbuch. Condición: Gut. 1. 336 Seiten Innerhalb Deutschlands Versand je nach Größe/Gewicht als Großbrief bzw. Bücher- und Warensendung mit der Post oder per DHL. Rechnung mit MwSt.-Ausweis liegt jeder Lieferung bei. Sprache: Deutsch Gewicht in Gramm: 358.
Publicado por GRIN Verlag, 2010
ISBN 10: 3640759982ISBN 13: 9783640759989
Librería: AHA-BUCH GmbH, Einbeck, Alemania
Libro
Taschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, Växjö University, course: Leadership Theories, language: English, abstract: What makes a great leader great What kind of skills does he use Gandhi was a leader of one of a kind. He was truly inspirational and stood up for ethical values that all too often got lost nowadays. Still many people worship them and would like to live up tyo them. His values and beliefs can easily be applied in business life and are a wakeup call to organizations. As recent events as for instance the Financial Crisis have shown us, thinking about profit without moral behaviour will lead to devastating results.
Publicado por GRIN Verlag Mai 2016, 2016
ISBN 10: 3668193134ISBN 13: 9783668193130
Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania
Libro Impresión bajo demanda
Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Seminar paper from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, Linnaeus University (Business and Economics), course: Innovation through Business, Engineering and Design, language: English, abstract: This report discusses the concept of fiber board coffins on the Swedish market from the perspective of target costing as well as co-creation. The main method used to derive the empirical findings was a focus group. This report is the third report in a series where the product of fiber board coffins was developed from initial design stage to engineering phase and finally this business report.Due to the shift from a company centric view to a customer centric view on the market place, companies need to adapt their strategies when launching a new product to make sure they offer an added value to the customer. Target costing considers the customer-centric view by setting a price first and then deriving the placement of costs. Distribution of costs is done by seeking the customer's opinion and asking for what is important to them in the product. The report describes how the target price was set and costs distributed to reach a satisfactory product for both the client and the company.Besides costs, consumer behavior and customer value influence how the product should be marketed. Two main areas influence the consumer when purchasing a product: macro, external, and micro, internal factors. It was found that the macro factors play an important role when setting boundaries to the product whereas the micro factors can be used to place the product and derive a unique selling proposition.The consulted focus group showed clear results. The three most important factors in the purchase of a coffin are price, color and sustainability.From all the insights mentioned above an advertisement of a catalogue was developed and the conclusion reflects the concept, how to market it, and what could be a motivation to purchase it. 56 pp. Englisch.
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Nuevo desde EUR 27,95
Publicado por GRIN Verlag, 2010
ISBN 10: 3640755065ISBN 13: 9783640755066
Librería: AHA-BUCH GmbH, Einbeck, Alemania
Libro
Taschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, Växjö University, course: Leadership Theories, language: English, abstract: What makes a great leader great What kind of skills does he use Why are people still recognizing him for his behavioral skills Is it possible to replicate those e.g. in business life Gandhi was a leader of one of a kind. Not only did he see himself not as leader, but someone to help people reach their highest goals. He was truly inspirational and stood up for ethical values that all too often got lost nowadays. Still many people worship them and would like to live up to them. His values and beliefs can easily be applied in business life by treating every human as such and are a wakeup call to organizations. As recent events as for instance the Financial Crisis have shown us, thinking about profit without moral behaviour will lead to devastating results.This work is mainly based on 'Leadership in Organizations' by Gary A. Yukl and 'The Three Faces of Leadership' by Hatch et al.