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Publicado por LAP LAMBERT Academic Publishing Nov 2016, 2016
ISBN 10: 3659907235ISBN 13: 9783659907234
Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania
Libro Impresión bajo demanda
Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The development of internet and smartphones has greatly influenced the new trend to implement real-life (offline) strategies and techniques that are working in the real time, oriented to many users and communities. Generally, gamification is the concept, which comes from the digital media industry. This book proposes to be a practical input to investigate implementation of gamification as a marketing concept in various industries and via different channels through 22 implemented cases from brands. Additional idea was to identify the most frequently used drives inside of each gamified campaign based on Octalysis framework by Yu-kai Chou. It points out that gaming environment is really powerful and can be implemented in different fields of life not only as a marketing concept for business or virtual gaming world. 92 pp. Englisch.
Publicado por LAP LAMBERT Academic Publishing, 2016
ISBN 10: 3659907235ISBN 13: 9783659907234
Librería: AHA-BUCH GmbH, Einbeck, Alemania
Libro Impresión bajo demanda
Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The development of internet and smartphones has greatly influenced the new trend to implement real-life (offline) strategies and techniques that are working in the real time, oriented to many users and communities. Generally, gamification is the concept, which comes from the digital media industry. This book proposes to be a practical input to investigate implementation of gamification as a marketing concept in various industries and via different channels through 22 implemented cases from brands. Additional idea was to identify the most frequently used drives inside of each gamified campaign based on Octalysis framework by Yu-kai Chou. It points out that gaming environment is really powerful and can be implemented in different fields of life not only as a marketing concept for business or virtual gaming world.
Publicado por LAP LAMBERT Academic Publishing, 2016
ISBN 10: 3659907235ISBN 13: 9783659907234
Librería: moluna, Greven, Alemania
Libro
Condición: New.
Publicado por LAP LAMBERT Academic Publishing, 2016
ISBN 10: 3659907235ISBN 13: 9783659907234
Librería: Revaluation Books, Exeter, Reino Unido
Libro
Paperback. Condición: Brand New. 92 pages. 8.66x5.91x0.21 inches. In Stock.