Imagen del editor
Título: The Whiskey Barons
Editorial: Jupiter Books, London
Año de publicación: 1977
Condición del libro: Fine
Condición de la sobrecubierta: Fine
Edición: First Edition.
Tipo de libro: History of Whiskey
Reddish-brown boards, gilt titles, yellow e.p's; pictorial d.j. 147 pp. + bibliography; profusely illus. from photos, contemp. adverts, etc. Prior owner's neat address tag to f.f.e.p., else a fine, bright, clean copy. Fittingly, there is a PROMO PAMPHLET LAID IN, from John McEwan & Co., Distillers, ca. 1970's, for "Chequers, a Singular Scotch Whiskey". This was likely included with a bottle of same - the drink being gone, the pamphlet persists. Excellent history! Size: Quarto. N° de ref. de la librería 001096
Sinopsis: The success of today's whisky industry is largely due to the commercial drive and foresight of a select group of whisky merchants who took the business by storm in the late 18th and early 19th centuries. This is the story of how Dewar, Buchanan, Walker, Bell and Mackie established their brands and kick-started the industry. The men had much in common: they were all Scots from humble beginnings, served long apprenticeships and ultimately set out on their own to build their companies. This book shows how they changed the face of the world of whisky by taking the industry by the scruff of the neck and creating many of the sales techniques and the actual business culture still in existence today.
Biografía del autor: Allen Andrews was born in Greenwich in 1913 and was educated at Bancroft School and St John's College, Oxford. Many of his books have been translated into foreign languages. He died in September 1984.
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