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Sinopsis: This four-volume set looks at the evolution of ideas around that critical government and business strategic interface, Public Affairs, and how our understanding and conceptualisation of the discipline and topic area has changed as the subject has become rapidly grown and become more important over the past decade with globalisation. Through thematic exploration of the key conceptual and empirical articles to have come out of the field, public affairs is here understood as a discipline and professional practice, taking in: the organisation and structuring of the public affairs function; the characteristics and factors influencing the effectiveness of public affairs; the profile, characteristics and competencies of public affairs practitioners; the value of public affairs; what is understood about 'best practice' in the public affairs context, and its limitations; and the international perspective of public affairs. Skilfully edited and introduced by a leading voice in the field, this major work shines a spotlight on a subject which is increasingly gaining strategic significance across disciplines on the global stage.
Volume One: Introduction and definition
Volume Two: Strategy
Volume Three: Globalization
Volume Four: Critical Issues in Public Affairs
Biografía del autor: Phil Harris Is Executive Dean of the Faculty of Business, Enterprise and Life Long Learning and holder of the Westminster Chair of Marketing and Public Affairs at the University of Chester and a Director of the Chester International Centre for Corporate and Public Affairs Research . He is a past Chairman of the Marketing Council (UK) PLC, Board member of the Chartered Institute of Marketing, Professor of Marketing at the University of Otago, New Zealand and Founding Director of the Centre for Corporate and Public Affairs at Manchester Metropolitan University. Phil has organised major conferences such as Machiavelli at 500, the Academy of Marketing Conference and was invited to address the Beijing Forum at Peking University in 2011.He is joint founding editor of the Journal of Public Affairs and a member of a number of international editorial and advisory boards and has published extensively over 150 publications in the area of Chinese business, lobbying, entrepreneurship, political marketing, public affairs, relationship marketing and international trade. He is editor of the Sage Advanced Marketing series and founded the Chester Forum in 2010 as an annual think tank to generate critical knowledge and networks to underpin economic development and social cohesion in his region. Phil in 1996 coined the term "Machiavellian Marketing" in 1996 to explain the complex interface communications interface between Government and Business, strategic political lobbying. He has been actively involved in public affairs for two decades
Título: Public Affairs Management ( 4 Vol. Set)
Condición del libro: As New
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