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Out of the Garden: Toys, Tv, and Children's Culture in the Age of Marketing

Kline, Stephen

3 valoraciones por Goodreads
ISBN 10: 1859840590 / ISBN 13: 9781859840597
Editorial: Verso Books, 1995
Nuevos Condición: Brand New Encuadernación de tapa blanda
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Revaluation Books
Exeter, Reino Unido

Valoración 4 estrellas

Librería en AbeBooks desde: 6 de enero de 2003

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reprint edition. 9.25x6.25x1.25 inches. In Stock. N° de ref. de la librería x-1859840590

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Detalles bibliográficos

Título: Out of the Garden: Toys, Tv, and Children's ...

Editorial: Verso Books

Año de publicación: 1995

Encuadernación: Paperback

Condición del libro: Brand New

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Sinopsis:

This timely and innovative book provides a detailed history of marketing to children, revealing the strategies that shape the design of toys and have a powerful impact on the way children play.

Stephen Kline looks at the history and development of children’s play culture and toys from the teddy bear to the Barbie doll, Care Bears and Teenage Mutant Ninja Turtles. He profiles the rise of children’s mass media—books, comics, film and television—and that of the specialty stores such as Toys ‘R’ Us, revealing how the opportunity to reach large audiences of children was a pivotal point in developing new approaches to advertising.

In a powerful re-examination of the debates about the cultural effects of mass media, and in particular television, Out of the Garden asks whether we should allow our children’s play culture to be primarily defined and created by marketing strategists, pointing to the unintended consequences of a situation in which images of real children have all but been eliminated from narratives about the young.

About the Author:

Stephen Kline is Professor in the Department of Communications at Simon Fraser University Vancouver.

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Legal entity name: Edward Bowditch Ltd
Legal entity form: Limited company
Business correspondence address: Exstowe, Exton, Exeter, EX3 0PP
Company registration number: 04916632
VAT registration: GB834241546
Authorised representative: Mr. E. Bowditch

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