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Marketing Paperback w/PowerWeb Package

William O Bearden, Thomas N Ingram, Raymond W LaForge

3 valoraciones por Goodreads
ISBN 10: 0072461284 / ISBN 13: 9780072461282
Editorial: McGraw-Hill/Irwin, 2001
Usado Condición: Very Good
Librería: Better World Books: West (Reno, NV, Estados Unidos de America)

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Ships from Reno, NV. Great condition for a used book! Minimal wear. N° de ref. de la librería GRP85791945

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Detalles bibliográficos

Título: Marketing Paperback w/PowerWeb Package

Editorial: McGraw-Hill/Irwin

Año de publicación: 2001

Condición del libro:Very Good

Edición: 3rd Edition.

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Sinopsis:

Marketing: Principles and Perspectives is a cutting edge text. In the first edition, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication and Direct Marketing. In the second edition we continued our modern coverage by integrating cross-functional teams, customer loyalty, and the Internet / technology. The third edition includes an E-Commerce chapter and continues to fully integrate the Internet throughout. The authors not only talk about what marketing is, but prepare the students to be marketers by involving them in interactive exercises which strengthen decision making skills. Marketing, Third Edition offers the latest coverage, quality professor supplements, and an interactive student web tool and still it is approximately $20 less than most principles of marketing competitors.

About the Author:

Bill Bearden (Ph.D., University of South Carolina) is the NationsBank Professor of Business Administration at the University of South Carolina. Bill has won numerous teaching awards and is on the Editorial Review Boards of numerous journals. His research interests include marketing research and consumer behavior.

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