THE MAN WHO WAS THURSDAY: A NiIGHTMARE (ML# 35.1, BROWN "Limp Croftleather" 1920, 95 Titles Listed on Inside Flaps of DJ)

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SHEPARDSON BOOKSTALL, 20 YEARS OF EXCELLENCE. RARE SURVIVING COPY WITH 1920 RARER SURVIVING DJ. The Man Who Was Thursday is arguably CHESTERTON'S best-known novel. DJ has 95 titles listed on both inside flaps (front and back) plus on the rear panel; there are several chips on top edge plus one on spine (SEE SCANS); DJ protected in mylar. Book in excellent condition binding is #2 with Brodzky endpapers; BL logo on front in gold lettering; gold lettering and trim on spine; maroon topstain. RE: BROWN "limp croftleather" as listed on spine: Boni-Liveright advertised this term to describe the imitation leather bindings they used on Modern Library issues (1917-1925). The bindings were textured to look like real leather. In 1925 the Federal Trade Commission stepped in and said "Limp Croft Leather" couldn't be used in advertising unless it was made clear that the leather wasn't leather at all. The term was dropped, so from then on, the books were referred to as leatherettes. N° de ref. del artículo 874

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