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On Kellogg brand(Chinese Edition)

MEI ) AI LI SI M TAI BO TE . DI MU KA ER JIN SI

ISBN 10: 7115153000 / ISBN 13: 9787115153005
Nuevos Condición: New Encuadernación de tapa blanda
Librería: liu xing (JiangSu, JS, China)

Librería en AbeBooks desde: 7 de abril de 2009

Cantidad: 3

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Language:Chinese.Pub Date: 2006-11-1 Pages: 346 Publisher: People Post Press book is divided into four parts. from the perspective of the concept of brand strategy and execution discussed by the brand positioning. brand design. brand competition strategy until How to measure various aspects of the value of the brand. and finally explains how the world's leading enterprise executives think of the brand development. Contents: Introduction The challenges of a brand brand development brand develo. N° de ref. de la librería BY107898

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Detalles bibliográficos

Título: On Kellogg brand(Chinese Edition)

Encuadernación: paperback

Condición del libro:New

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Sinopsis:

Language:Chinese.Pub Date: 2006-11-1 Pages: 346 Publisher: People Post Press book is divided into four parts. from the perspective of the concept of brand strategy and execution discussed by the brand positioning. brand design. brand competition strategy until How to measure various aspects of the value of the brand. and finally explains how the world's leading enterprise executives think of the brand development. Contents: Introduction The challenges of a brand brand development brand development and perceived two faces 4 summarizes the core concepts of the first part of the brand development 9 11 Chapter 1 Fundamentals 13 brand positioning brand positioning of 14 different frame of reference 16 points 20 long-term brand connotation changed location 24 brand positioning summary 29 29 Chapter 2 brand concept design 32 brand perception 34 32 Classification 36 design cues and ...

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