Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth

Navi Radjou

Editorial: Jossey-Bass
ISBN 10: 1118249747 / ISBN 13: 9781118249741
Usado / Hardcover / Cantidad: 0
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Hardcover. 288 pages. Dimensions: 9.1in. x 6.2in. x 1.1in.Jugaad Innovation is the most comprehensive book yet to appear on the subject of frugal innovation. The EconomistA frugal and flexible approach to innovation for the 21st centuryInnovation is a key directive at companies worldwide. But in these tough times, we cant rely on the old formula that has sustained innovation efforts for decadesexpensive R and D projects and highly-structured innovation processes. Jugaad Innovation argues the West must look to places like India, Brazil, and China for a new approach to frugal and flexible innovation. The authors show how in these emerging markets, jugaad (a Hindi word meaning an improvised solution born from ingenuity and cleverness) is leading to dramatic growth and how Western companies can adopt jugaad innovation to succeed in our hypercompetitive world. Outlines the six principles of jugaad innovation: Seek opportunity in adversity, do more with less, think and act flexibly, keep it simple, include the margin, and follow your heartFeatures twenty case studies on large corporations from around the worldGoogle, Facebook, 3M, Apple, Best Buy, GE, IBM, Nokia, Procter and Gamble, PepsiCo, Tata Group, and morethat are actively practicing jugaad innovationThe authors blog regularly at Harvard Business Review; their work has been profiled in BusinessWeek, MIT Sloan Management Review, The Financial Times, The Economist, and more Filled with previously untold and engaging stories of resourceful jugaad innovators and entrepreneurs in emerging markets and the United StatesThis groundbreaking book shows leaders everywhere why the time is right for jugaad to emerge as a powerful business tool in the Westand how to bring jugaad practices to their organizations. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. N° de ref. de la librería

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Sinopsis:

"Jugaad Innovation is the most comprehensive book yet to appear on the subject [of frugal innovation]."
The Economist

A frugal and flexible approach to innovation for the 21st century

Innovation is a key directive at companies worldwide. But in these tough times, we can't rely on the old formula that has sustained innovation efforts for decades—expensive R&D projects and highly-structured innovation processes. Jugaad Innovation argues the West must look to places like India, Brazil, and China for a new approach to frugal and flexible innovation. The authors show how in these emerging markets, jugaad (a Hindi word meaning an improvised solution born from ingenuity and cleverness) is leading to dramatic growth and how Western companies can adopt jugaad innovation to succeed in our hypercompetitive world.

  • Outlines the six principles of jugaad innovation: Seek opportunity in adversity, do more with less, think and act flexibly, keep it simple, include the margin, and follow your heart
  • Features twenty case studies on large corporations from around the world—Google, Facebook, 3M, Apple, Best Buy, GE, IBM, Nokia, Procter & Gamble, PepsiCo, Tata Group, and more—that are actively practicing jugaad innovation
  • The authors blog regularly at Harvard Business Review; their work has been profiled in BusinessWeek, MIT Sloan Management Review, The Financial Times, The Economist, and more
  • Filled with previously untold and engaging stories of resourceful jugaad innovators and entrepreneurs in emerging markets and the United States

This groundbreaking book shows leaders everywhere why the time is right for jugaad to emerge as a powerful business tool in the West—and how to bring jugaad practices to their organizations.

From the Back Cover:

Jugaad

Hindi word meaning an innovative fix; an improvised solution born from ingenuity and cleverness; resourceful. Also known as zizhu chuangxin in China, gambiarra in Brazil, D-I-Y in the United States, jua kali in Africa, and système D in France.

Praise for Jugaad Innovation

"Jugaad Innovation goes farther than conventional business books that chart consumer growth in Brazil, Russia, India, and China. It explains how emerging economies are pioneering the art of 'frugal engineering,' then provides practical tips on how Western companies—from tech startups to multinational industrial corporations—can likewise do more with less. A provocative and entertaining read for 21st century business leaders."
Carlos Ghosn, CEO, Renault-Nissan

"The authors have it right: highly structured innovation processes can't deliver all the breakthroughs required by today's 'speed of business.' What's called for are new practices that work with—not against—the forces that drive our hypercompetitive world. Jugaad Innovation lays out the new principles that you—and every forward-thinking leader in your company—need right now."
Charlene Li, founder, Altimeter Group; bestselling author, Open Leadership

"Businesses must move away from the top-down organizational hierarchies that have defined the past and transform themselves into social enterprises built on bottom-up, agile models based on collaboration. Jugaad Innovation shows how you can enable your entire ecosystem—employees, customers, and partners—to make significant contributions and drive hypergrowth. An important book for anyone who wants to compete in the future."
Marc Benioff, chairman and CEO, salesforce.com; bestselling author, Behind the Cloud

"CEOs tend to manage innovation like an orchestra conductor—with a traditional, hierarchical, and prescriptive approach. Jugaad Innovation shows how to innovate like a jazz band—with improvisation, creativity, and agility. Both styles are necessary on today's global stage."
Doreen Lorenzo, president, frog

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Detalles bibliográficos

Título: Jugaad Innovation: Think Frugal, Be Flexible...
Editorial: Jossey-Bass
Encuadernación: Hardcover
Condición del libro: New

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Radjou, Navi, Prabhu, Jaideep, Ahuja, Simone
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Descripción John Wiley Sons Inc, United States, 2012. Hardback. Estado de conservación: New. 1. Auflage. Language: English . Brand New Book. Jugaad Innovation is the most comprehensive book yet to appear on the subject [of frugal innovation]. The Economist A frugal and flexible approach to innovation for the 21st century Innovation is a key directive at companies worldwide. But in these tough times, we can t rely on the old formula that has sustained innovation efforts for decades expensive RD projects and highly-structured innovation processes. Jugaad Innovation argues the West must look to places like India, Brazil, and China for a new approach to frugal and flexible innovation. The authors show how in these emerging markets, jugaad (a Hindi word meaning an improvised solution born from ingenuity and cleverness) is leading to dramatic growth and how Western companies can adopt jugaad innovation to succeed in our hypercompetitive world. * Outlines the six principles of jugaad innovation: Seek opportunity in adversity, do more with less, think and act flexibly, keep it simple, include the margin, and follow your heart * Features twenty case studies on large corporations from around the world Google, Facebook, 3M, Apple, Best Buy, GE, IBM, Nokia, Procter Gamble, PepsiCo, Tata Group, and more that are actively practicing jugaad innovation * The authors blog regularly at Harvard Business Review; their work has been profiled in BusinessWeek, MIT Sloan Management Review, The Financial Times, The Economist, and more * Filled with previously untold and engaging stories of resourceful jugaad innovators and entrepreneurs in emerging markets and the United States This groundbreaking book shows leaders everywhere why the time is right for jugaad to emerge as a powerful business tool in the West and how to bring jugaad practices to their organizations. Nº de ref. de la librería AAH9781118249741

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