Descripción
296-302, [1] pages. Illustrated. The Scientific Monthly was a science magazine published from 1915 to 1957. Psychologist James McKeen Cattell, the former publisher and editor of The Popular Science Monthly, was the original founder and editor. In 1958, The Scientific Monthly was absorbed by Science. Gilbert Hovey Grosvenor (October 28, 1875 - February 4, 1966), father of photojournalism, was the first full-time editor of National Geographic Magazine (1899-1954). Grosvenor is credited with having built the magazine into the iconic publication that it is today.As President of the National Geographic Society, he assisted its rise to one of the world's largest and best known science and learning organizations, aided by the chronicling in its magazine of ambitious natural and cultural explorations around the globe. Grosvenor became the President of the National Geographic Society (1920-1954). Grosvenor married Elsie May Bell (1878-1964), the daughter of Alexander Graham Bell. Grosvenor was hired in 1899 as the first full-time employee of the National Geographic Society by Alexander Graham Bell, the Society's President at the time. He eventually was named Director, and later President of the Society, and remained Editor of the magazine until 1954. Grosvenor advocated policies of neutrality and positive, upbeat journalism through two world wars, the Great Depression, and the beginning of the Cold War. This style was seen as innovative in the opening years of the 20th century. However, by the 1950s, Grosvenor's style was criticized as being ossified and dated. He and his staff (most of whom were in their late 60s and 70s) were criticized as being conservative, complacent, and unwilling to modernize, and the National Geographic's subscription base fell as a consequence. After 50 years at the helm, he stepped down in 1954 at the age of 78.The National Geographic Society (NGS), headquartered in Washington, D.C., United States, is one of the largest nonprofit scientific and educational institutions in the world. Its interests include geography, archaeology and natural science, the promotion of environmental and historical conservation, and the study of world culture and history. The National Geographic Society's logo is a yellow portrait frame - rectangular in shape - which appears on the margins surrounding the front covers of its magazines and as its television channel logo. It also operates a website that features extra content and worldwide events. Reprinted from The Scientific Monthly, Vol. LXXVIII, No. 5., May, 1954. N° de ref. del artículo 72729
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