Título: Customer citizenship behavior starts ...
Condición del libro: New
Paperback. Pub Date: 2016-05-01 Pages: 173 Language: Chinese Publisher: Economic Science Press customer citizenship behavior starts Theoretical Construction and Demonstration Effect of network consumption in the Context based on social exchange theory and the evaluation - emotional - response theory. under the scenarios explored network consumption customer citizenship behavior startup mechanism. Based on mutual recognition and motivation motivation customer citizenship behavior. we construct a theoretical model of customer value on customer citizenship behavior impacts. and discusses the calculation of commitment and emotional commitment to the intermediary role in the conversion of customer value to the customer citizenship behavior in the process. In addition to exploring the customer value for the customer citizenship behavior of the mechanism. the study based on impress...
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