Customer citizenship behavior starts Theoretical Construction and Demonstration Effect of network consumption in the Context(Chinese Edition)

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Paperback. Pub Date: 2016-05-01 Pages: 173 Language: Chinese Publisher: Economic Science Press customer citizenship behavior starts Theoretical Construction and Demonstration Effect of network consumption in the Context based on social exchange theory and the evaluation - emotional - response theory. under the scenarios explored network consumption customer citizenship behavior startup mechanism. Based on mutual recognition and motivation motivation customer citizenship behavior. we construct. N° de ref. del artículo DM010899

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