Imagen del editor

Customer-Centered Design: A New Approach to Web Usability

Hyatt, Karen, Chandler, Kreta

3 valoraciones por Goodreads
ISBN 10: 0130479624 / ISBN 13: 9780130479624
Editorial: Prentice Hall PTR, 2002
Usado Condición: Good Encuadernación de tapa blanda
Librería: HPB-California (Dallas, TX, Estados Unidos de America)

Librería en AbeBooks desde: 1 de marzo de 2012

Cantidad: 1

Comprar usado
Precio: EUR 11,70 Convertir moneda
Gastos de envío: EUR 3,41 A Estados Unidos de America Destinos, gastos y plazos de envío
Añadir al carrito

Descripción

Item may show signs of shelf wear. Pages may include limited notes and highlighting. Includes supplemental or companion materials if applicable. Access codes may or may not work. Connecting readers since 1972. Customer service is our top priority. N° de ref. de la librería mon0000093506

Hacer una pregunta a la librería

Detalles bibliográficos

Título: Customer-Centered Design: A New Approach to ...

Editorial: Prentice Hall PTR

Año de publicación: 2002

Encuadernación: Paperback

Condición del libro:Good

Acerca de

Sinopsis:

Customer-Centered Design offers a complete blueprint for understanding your online customers' needs and goals more thoroughly, and using that knowledge to deliver an outstanding shopping experience - profitably. This book reveals how to design a superior online shopping experience, understand how the products you sell influence the information architecture and your site design, measure your site's usability to stay on the leading edge, help customers make buying decisions, and blend successful techniques from catalogs, retail, and e-tail stores to create a new shopping environment.

From the Back Cover:

"This book provides readers what they need to know to greatly enhance website usability and the customer online shopping experience"

—Jakob Nielsen, author of best-selling title, Designing Web Usability

To succeed on the web, companies must understand their customers' needs and goals more thoroughly than ever before-and use that information to build sites that deliver an outstanding shopping experience. Customer-Centered Design offers a systematic blueprint for doing just that. Leading marketing experts and usability professionals Kreta Chandler and Karen Hyatt bring together state-of-the-art techniques that address your goals for short- and long-term profitability and your customers' demands for convenience, simplicity, and satisfaction. This book reveals:

  • What you must know about your customers—and how to get and use that information more efficiently
  • Five views of the online store: as software system, catalog, communications vehicle, sales rep, and retail shopping experience
  • Measuring your customers' experience with your site to stay on the leading edge
  • Blending successful techniques from catalogs, retail and e-tail stores to create a new shopping environment
  • Facilitating sales by helping your customers make buying decisions
  • Understand how the products you sell influence your site's information architecture and design

"Sobre este título" puede pertenecer a otra edición de este libro.

Descripción de la librería

We specialize in used scholarly, technical, and textbooks of all ages.

Ver la página web de la librería

Condiciones de venta:

Seller is Half Price Books, Records, Magazines, Incorporated, a Texas corporation. Its business address is 5803 E. Northwest Hwy., Dallas, TX 75231.
Consumer complaints should be directed to Half Price Books, 3860 La Reunion Pkwy., Dallas, TX 75212. Consumers may also email complaints to serviceca2@hpb.com or call 800-883-2114.
The name of a company representative who is authorized to resolve complaints concerning books sold through AbeBooks.com is Kent Hedtke at Half Price Books, 3860 La Reunio...

Más información
Condiciones de envío:

Orders usually ship within 2 business days. Shipping costs are based on books weighing 3 LB.

Todos los libros de esta librería

Métodos de pago
aceptados por la librería

Visa Mastercard American Express Carte Bleue