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Corporate philanthropy. competitive interaction with the social welfare effect(Chinese Edition)

LIU XIAO PING . LI YI ZHU

ISBN 10: 7030460553 / ISBN 13: 9787030460554
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liu xing
JiangSu, JS, China

Valoración 5 estrellas

Librería en AbeBooks desde: 7 de abril de 2009

Descripción

Paperback. Pub Date: 2015-11-01 Pages: 164 Language: Chinese Publisher: Behavioral Sciences Research Press. Public Enterprises LLC corporate philanthropy. competitive interaction with the social welfare effect. interactive competition and social welfare effects. The book has eight chapters. the first and second chapter introduces the research background. content. given public behavior. dynamic competition. the concept of social welfare. and to sort out the relevant research literature. Chapte. N° de ref. de la librería CW015948

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Detalles bibliográficos

Título: Corporate philanthropy. competitive ...

Encuadernación: paperback

Condición del libro: New

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Sinopsis:

刘小平、李忆编写的《企业公益行为竞争互动与社会福利效应》研究企业公益行为、竞争互动与社会福利效应。全书共八章,第l、2章介绍研究背景、研究内容,给出公益行为、动态竞争、社会福利的概念,并梳理相关研究文献。第3章研究企业间公益竞争互动机制,包括市场与非市场行为组合的选择与转换、公益行为与价格行为组合在动态环境下的均衡状态。第4、5章研究消费者行为,分别对中国和越南两国企业公益行为竞争对消费者的影响进行了对比研究。第6、7章研究企业公益行为的社会福利效应,分别基于古诺模型和斯塔克伯格模型,给出了企业慈善捐赠行为与产量的最优组合策略。第8章为结论。 本书可供战略管理研究者参考,也适合企业经理人、高校研究生、MBA和EMBA阅读。

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