China Publishing House. China Zhi library Wealth Gold Trainer winning book series of soft power: the strategic management of the Internet era of new thinking(Chinese Edition)

Language:Chinese.Paperback. Pub Date: 2015-11-01 Publisher: Chinese Press wealth is well known that the strength of a business is strong. although their level of technology. production capacity of a great relationship. but in the larger context of economic **. no matter what kind of business. are beginning to look to the soft power building. Conventional business competition focused on hard power aspects. namely. capital. plant. equipment. products. systems. marketing. etc.. but the competition in the world has changed dramatically. winning elements of competition gradually transferred to the soft power of the enterprise. such as personnel. services. culture. image and innovation. So. how can the flow. create their own enterprise soft power to win it?