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Business Marketing: Text and Cases, Fourth Edition

Krishna K. Havaldar

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ISBN 10: 125909796X / ISBN 13: 9781259097966
Editorial: Tata McGraw-Hill Education Pvt. Ltd, 2014
Nuevos Condición: New Encuadernación de tapa blanda
Librería: BookVistas (New Delhi, DELHI, India)

Librería en AbeBooks desde: 24 de noviembre de 2010

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Descripción

The 4th edition of Business Marketing extensively updates all concepts and adds to it new concepts such as Supply chain strategies, and Multi-attribute decision making. The text provides the reader with content and examples to ensure that students are introduced to concepts which are utilized in today?s businesses. Salient Features: ? Topical additions such as Supply Chain Strategies, Vendor (Supplier) Analysis, Multi-attribute decision making, Innovation Management, Business Marketing Segmentation and Organisational demand analysis among others ? New Chapter-end cases which cover different aspects such as Organizational Buying, Managing Channel Conflict , Developing New Customers, Customer retention and Strategic Planning among others ? Comprehensive Online Companion Website (OLC) to include Power Point Presentations® (more than 300 slides) and Case Notes (For Integrated Book-end Cases) Contents: 1. The Nature of Business Marketing 2. Understanding Business Markets and Environment 3. Organisational Buying and Buying Behaviour 4. Buyer?Seller Relationship 5. Business Marketing Intelligence and Marketing Research 6. Segmenting, Targeting and Positioning in Business Marketing 7. Product and Brand Strategy 8. New Product Development and Marketing of Business Services 9. Business Marketing Channels and Market Logistics 10. Managing the Personal Selling Function 11. Business Marketing Communication 12. Pricing in Business Marketing 13. Planning, Implementation, and Control in Business Marketing 14. Business-to-Business (Industrial) Marketing through Electronic Commerce 15. International Business Marketing Printed Pages: 632. N° de ref. de la librería 76662

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Detalles bibliográficos

Título: Business Marketing: Text and Cases, Fourth ...

Editorial: Tata McGraw-Hill Education Pvt. Ltd

Año de publicación: 2014

Encuadernación: Softcover

Condición del libro:New

Edición: 4th edition.

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Sinopsis:

The 4th edition of business marketing extensively updates all concepts and adds to it new concepts such as supply chain strategies and multi-attribute decision making. The text provides the reader with content and examples to ensure that students are introduced to concepts which are utilized in today's businesses.

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