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Basic Marketing : A Global-Managerial Approach {FIFTEENTH EDITION}

Perreault, Jr., William D. And E. Jerome McCarthy

Editorial: McGraw-Hill/Irwin, New York, New York, U.S.A., 2005
Condición: Very Good Encuadernación de tapa dura
Librería: Glued To The Tube Books (Minneapolis, MN, Estados Unidos de America)

Librería en AbeBooks desde: 13 de noviembre de 2002

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"This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. We take that point of view very seriously and believe in practicing what we preach. So you can trust that this new edition of BASIC MARKETING-and all of the other teaching and learning materials that accompany it-will satisfy your needs." This book has 793 pages and is illustrated throughout + appendices. There is NO CD-ROM. The book has NO internal markings whatsoever. N° de ref. de la librería 020719

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Detalles bibliográficos

Título: Basic Marketing : A Global-Managerial ...

Editorial: McGraw-Hill/Irwin, New York, New York, U.S.A.

Año de publicación: 2005

Encuadernación: Hard Cover

Condición del libro:Very Good

Condición de la sobrecubierta: No Jacket

Edición: Fifteenth Edition {First Printing}

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