Basic Marketing : A Global-Managerial Approach {FIFTEENTH EDITION}

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"This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. We take that point of view very seriously and believe in practicing what we preach. So you can trust that this new edition of BASIC MARKETING-and all of the other teaching and learning materials that accompany it-will satisfy your needs." This book has 793 pages and is illustrated throughout + appendices. There is NO CD-ROM. The book has NO internal markings whatsoever. N° de ref. del artículo 020719

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