B2B Digital Marketing: Using the Web to Market Directly to Businesses (Que Biz-Tech)
Disponible en otras libreríasVer todos los ejemplares de este libro
Brand new! Please provide a physical shipping address. N° de ref. de la librería 9780789748874
Sobre este título:
The only 100% B2B-focused guide to high-profit, low-cost digital marketing!
Finally, there?s a comprehensive guide to digital marketing specifically for B2B companies. In B2B Digital Marketing, Michael Miller thoroughly explains how to use each leading digital marketing vehicle to successfully market any product or service to your target companies. You?ll start with planning, discovering how to choose your best platforms and strategies for customer acquisition, sales conversion, and retention. Next, master crucial execution skills for web, search, social, and mobile marketing, online advertising, email, blogs, YouTube, online PR, and more. Finally, discover exactly how to measure your effectiveness, refocus based on what you learn, and prepare for the newest developments in B2B digital marketing. Whether you?re a B2B marketer, product manager, sales professional, PR specialist, manager, or entrepreneur, this book will help you use new low-cost techniques to build stronger relationships, close more sales, and earn higher profits?starting today!
You?ll Learn How To:
? Define realistic, measurable goals for your B2B digital marketing initiative
? Segment your audience and identify the best digital platforms and vehicles for connecting with them
? Systematically address the entire B2B buying continuum: reach, acquisition, conversion, retention, and loyalty
? Create a flexible, actionable B2B digital marketing plan
? Design a website that helps B2B buyers quickly find exactly what they need
? Optimize your site for today?s search engines and today?s customers
? Use tailored, targeted email to reach more customers and prospects at lower cost
? Craft online advertising to reinforce organic search, support promotions, and attract web seminar participants
? Drive real value from Facebook, LinkedIn, Google+, and Twitter
? Effectively utilize blogs, podcasts, and streaming media
MICHAEL MILLER has written more than 100 nonfiction books, including The Ultimate Web Marketing Guide; Using Google® AdWords and AdSense; Using Google® Search; The Complete Idiot?s Guide to Search Engine Optimization; Sams Teach Yourself Google Analytics in 10 Minutes; and Facebook for Grown-Ups. Miller?s books have sold more than one million copies worldwide. He has established a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics. More information can be found at his website, www.molehillgroup.com.
Biografía del autor:
Michael Miller has written more than 100 nonfiction how-to books over the past 20 years, including The Ultimate Web Marketing Guide, YouTube for Business , Using Google AdWords and AdSense, and The Absolute Beginner?s Guide to Computer Basics , all for Que. His other best-selling online marketing books include The Complete Idiot?s Guide to Search Engine Optimization (Alpha Books), Sams Teach Yourself Google Analytics in 10 Minutes (Sams), and Online Marketing Heroes (Wiley). Mr. Miller has established a reputation for clearly explaining technical topics to nontechnical readers, and for offering useful real-world advice about complicated topics. More information can be found at the author?s website, located at www.molehillgroup.com.
Título: B2B Digital Marketing: Using the Web to ...
Editorial: Que Publishing
Año de publicación: 2012
Encuadernación: Soft cover
Condición del libro: New
Opciones de pago
Opciones de pago aceptados por la librería
Sanford, NC, Estados Unidos de America
Librería en AbeBooks desde: 4 de enero de 2012
We guarantee the condition of every book as it's described on the Abebooks web sites. If
you're dissatisfied with your purchase (Incorrect Book/Not as Described/Damaged) or if the
order hasn't arrived, you're eligible for a refund within 30 days of the estimated delivery
date. If you've changed your mind about a book that you've ordered, please use the Ask
bookseller a question link to contact us and we'll respond within 2 business days.
54391 Village Center Drive
Idyllwild, CA ...
Condiciones de envío:
Orders usually ship within 3 business days.
Descripción de la librería: Established in 2010, Palexbooks is a US-based distributer of textbooks from major publishing houses such as Pearson Education, McGraw-Hill, and Harper Collins.