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The Art of Perception: Memoirs of a Life in PR

Leaf, Robert

24 valoraciones por Goodreads
ISBN 10: 0857890042 / ISBN 13: 9780857890047
Editorial: Atlantic Books, 2014
Nuevos Condición: New
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Detalles bibliográficos

Título: The Art of Perception: Memoirs of a Life in ...

Editorial: Atlantic Books

Año de publicación: 2014

Encuadernación: PAP

Condición del libro:New

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Sinopsis:

Robert Leaf is the father of modern international public relations and this is the memoir of a man who has been at the forefront of the PR industry for almost 50 years   The Art of Perception is the memoir of Robert Leaf, the man who is considered to be the all-time leader in the field of international public relations. As the international CEO of Burson-Marsteller, which became the world's largest PR firm during his tenure, he was the first executive to bring PR to the Soviet Union during the Cold War and established the first official Chinese government PR firm. He started the first international PR firm in the Middle East and opened offices throughout the world.  He has advised governments, major corporations, and leading individuals, and has been involved in some of the biggest news stories of the time. Now, in a changing world of 24-hour news cycles in which global disasters are shared on the most personal levels and events make it from smartphone to headline news in seconds, the need to manage perceptions has never been more essential for corporations and individuals. In a memoir that is as entertaining as it is informative, Leaf shares his unique experiences in a book that is essential reading for communicators, business professionals, and anyone who would like to improve their skills in the art of managing perceptions.

About the Author:

Robert Leaf has lived in New York, Brussels, London, and Hong Kong and was with international PR firm Burson-Marsteller for 40 years. He now has his own company, Robert S. Leaf Consultants, and specializes in advising and training top executives, but he has remained in the Burson-Marsteller offices and still acts as an advisor to the firm. Leaf is listed in Who's Who in the World, Who's Who in America, and Debrett's People of Today, and was awarded the Chartered Institute of Public Relations first award for outstanding achievements in international public relations.

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