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Advertising in Our Economy

Borden, Neil H.

Editorial: Richard D. Irwin, Inc., Chicago, IL, U.S.A., 1945
Condición: Good Encuadernación de tapa dura
Librería: Glued To The Tube Books (Minneapolis, MN, Estados Unidos de America)

Librería en AbeBooks desde: 13 de noviembre de 2002

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Descripción

"For years business men and consumers-and advertising executives themselves-have been asking these questions. The annual expenditure on advertising in the United States is two billion dollars a year. It is a major economic factor in the life of the nation. Until recently very little was known about the effects of advertising on our economy. However in 1937, Mrs. Alfred W. Erickson generously gave Harvard Business School a gift of $30,000 as a memorial to her husband, the money to be devoted to financing a thorough investigation of advertising in its economic aspects."This book has 301 pages. N° de ref. de la librería 004906

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Detalles bibliográficos

Título: Advertising in Our Economy

Editorial: Richard D. Irwin, Inc., Chicago, IL, U.S.A.

Año de publicación: 1945

Encuadernación: Cloth

Condición del libro:Good

Condición de la sobrecubierta: Poor

Edición: Third Printing

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