Advertising in Our Economy
Borden, Neil H.
Librería: Glued To The Tube Books, Minneapolis, MN, Estados Unidos de America
Librería en AbeBooks desde: 13 de noviembre de 2002
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Cantidad disponible: 1Librería: Glued To The Tube Books, Minneapolis, MN, Estados Unidos de America
Librería en AbeBooks desde: 13 de noviembre de 2002
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Cantidad disponible: 1Descripción
"For years business men and consumers-and advertising executives themselves-have been asking these questions. The annual expenditure on advertising in the United States is two billion dollars a year. It is a major economic factor in the life of the nation. Until recently very little was known about the effects of advertising on our economy. However in 1937, Mrs. Alfred W. Erickson generously gave Harvard Business School a gift of $30,000 as a memorial to her husband, the money to be devoted to financing a thorough investigation of advertising in its economic aspects."This book has 301 pages. N° de ref. del artículo 004906
Detalles bibliográficos
Título: Advertising in Our Economy
Editorial: Richard D. Irwin, Inc., Chicago, IL, U.S.A.
Año de publicación: 1945
Encuadernación: Cloth
Condición: Good
Condición de la sobrecubierta: Poor
Edición: Third Printing
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