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Reseña del editor:
This book introduces the history and development of mascots using important case studies and sets out current best pratice for understanding and creating mascots. The reader is instructed how to create adorable mascots, from idea through concept to final artwork. A great selection of mascot designs from around the world is also showcased for inspiration. Recent decades have witnessed the flourish of mascot design, which is widely used by companies, organizations and even governments as a way to boost sales or improve corporate image and campaign communications. Such a trend has increasingly attracted attention to mascots by marketing and design professionals as well as their audiences.
Biografía del autor:
SendPoints is a China-based publisher of design books and magazines. Representing traditional and cutting edge designs from around the world, their publications range across art and culture, graphic and product design, fashion, exhibition, interior design and architecture.
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- EditorialSENDPOINTS
- Año de publicación2018
- ISBN 10 988792833X
- ISBN 13 9789887928331
- EncuadernaciónTapa dura
- Número de páginas256
- Valoración
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Mascot Design
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ISBN 10: 988792833X
ISBN 13: 9789887928331
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Mascot Design [Hardcover ]
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Mascot Design
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Descripción Hardcover. Condición: Brand New. 256 pages. 11.00x8.40x0.90 inches. In Stock. Nº de ref. del artículo: __988792833X
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Mascot Design
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Mascot Design (Hardcover)
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Descripción Hardcover. Condición: new. Hardcover. The mascots for the Tokyo 2020 Olympic Games came into global spotlight overnight, strengthening the promotion for the city considerably. The popularity of Kumamon has generated over 124.4 billion yen in revenue from tourism, peripheral products and copyright licenses. Snoopy, once featured on the cover of Times and mascot for NASA, has over 350 million fans around the world. Its copyright income is more than 10 million dollars a year. Miffy has expanded its global market through worldwide collaboration with brands of baby products, household supplies and many others, driving the development of various industries. LINE, a South Korean messenger application, has made over 100 kinds of license transaction for its official characters Line Friends, and opened over 130 flagship stores around the world. Its products with new characters BT21, a collaboration project with popular boy band BTS, were sold out on launch day in New York. Paddington Bear, who came from film and television, has taken an important role in promoting British culture and tourism. Mascots are undoubtedly a significant means of promotion and advertising for either large-scale organizations or small business. A brand armed with a well-designed mascot tends to establish a unique image in the market and benefit from sales growth. Mascot Design has teased out the key points of mascot creation, and given in-depth analysis of classic case studies such as Miffy, Snoopy, Paddington Bear, Line Friends, BTS, and the Tokyo 2020 Olympic Mascots. If you wish to design a mascot that hits a home run, or aim to increase business profitability with mascots, this is a book for you! This book introduces the history and development of mascot and how it is applied today. Meanwhile, it instructs the reader how to create adorable mascots, from idea to final. A great selection of mascot designs from around the world is also showcased for inspiration. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9789887928331
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Mascot Design
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ISBN 13: 9789887928331
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Mascot Design
Publicado por
SendPoints
(2019)
ISBN 10: 988792833X
ISBN 13: 9789887928331
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Mascot Design
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ISBN 10: 988792833X
ISBN 13: 9789887928331
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Descripción Condición: New. 2019. Hardcover. . . . . . Books ship from the US and Ireland. Nº de ref. del artículo: V9789887928331
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Mascot Design (Hardcover)
Publicado por
Sendpoints
(2019)
ISBN 10: 988792833X
ISBN 13: 9789887928331
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Descripción Hardcover. Condición: new. Hardcover. The mascots for the Tokyo 2020 Olympic Games came into global spotlight overnight, strengthening the promotion for the city considerably. The popularity of Kumamon has generated over 124.4 billion yen in revenue from tourism, peripheral products and copyright licenses. Snoopy, once featured on the cover of Times and mascot for NASA, has over 350 million fans around the world. Its copyright income is more than 10 million dollars a year. Miffy has expanded its global market through worldwide collaboration with brands of baby products, household supplies and many others, driving the development of various industries. LINE, a South Korean messenger application, has made over 100 kinds of license transaction for its official characters Line Friends, and opened over 130 flagship stores around the world. Its products with new characters BT21, a collaboration project with popular boy band BTS, were sold out on launch day in New York. Paddington Bear, who came from film and television, has taken an important role in promoting British culture and tourism. Mascots are undoubtedly a significant means of promotion and advertising for either large-scale organizations or small business. A brand armed with a well-designed mascot tends to establish a unique image in the market and benefit from sales growth. Mascot Design has teased out the key points of mascot creation, and given in-depth analysis of classic case studies such as Miffy, Snoopy, Paddington Bear, Line Friends, BTS, and the Tokyo 2020 Olympic Mascots. If you wish to design a mascot that hits a home run, or aim to increase business profitability with mascots, this is a book for you! This book introduces the history and development of mascot and how it is applied today. Meanwhile, it instructs the reader how to create adorable mascots, from idea to final. A great selection of mascot designs from around the world is also showcased for inspiration. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Nº de ref. del artículo: 9789887928331
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