Big and Theory (brand) - Tapa dura

Language:Chinese.HardCover. Pub Date: October 2011 Pages: 256 in Publisher: Sandu Publishing Co.. Limited big brands brings together global brand design cases and creative ideas. Book a commercial. practical. case anchored from the three major areas of food. clothing. household items and services. selected representative of hundreds of projects. from the brand positioning. the deepening of visual design. image promotion strategy aspects of the design and brand concept combining narrative emerging brand in a market economy to attract the eye. as well as classic brand competition enduring mysteries. case including Adidas. Converse. Starbucks. Nike. Issey Miyake. Lacoste. Levi's . PUMA. Sony and so on. The book does not stay in the limitations of generally similar books only concern VI system design. from design leads to the success story of the brand. which summed up the brand...