China Business Culture: Strategies for Success - Tapa dura

"This text is a valuable tool for those Western business people or managers who wish to enter and then succeed in the Chinese market, as well as students of business and commerce at both undergraduate and postgraduate MBA level" Stewart R Clegg, Professor of Management, University of Technology, Sydney"

China's current growth rate is staggering: WTO entry, ratification of the Kyoto protocols and the 2008 Beijing Olympics all point to unprecedented levels of interest in the world's largest market. But commercial success for westerners is dependent on understanding a very different and complex set of cultural and business values as well as the techniques of structuring a joint venture, negotiation and effective marketing in China.