La Guerra Del Marketing Edicion 20 Aniv (Spanish Edition)

 
9789701058756: La Guerra Del Marketing Edicion 20 Aniv (Spanish Edition)

The book that changed marketing forever is now updated for the new millennium

In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decades—including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds—along with annotated reproductions of winning and losing ads.

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About the Author:

Al Ries is Chairman of Ries & Ries, an Atlanta-based marketing strategy firm. He is a legendary marketing strategist and the bestselling author/coauthor of eleven books on marketing. Ries writes a monthly marketing column for AdAge.com, and he is frequently quoted in major publications.

Jack Trout is President of Trout & Partners Ltd., where he supervises a global network of experts that apply his concepts and develop his methodology around the world. Trout is recognized as the world's foremost marketing strategist; his concept of "positioning" has become the world's #1 business strategy. Trout writes a bimonthly column for Forbes.com.

Ries and Trout are also the authors of the marketing classic Positioning.

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Al Ries-Trout
Editorial: McGraw-Hill Interamericana Editores S.a. de C.v. (2006)
ISBN 10: 9701058755 ISBN 13: 9789701058756
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Al Ries-Trout
Editorial: McGraw-Hill Interamericana Editores S.a. de C.v. (2006)
ISBN 10: 9701058755 ISBN 13: 9789701058756
Nuevos Tapa blanda Cantidad: 1
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Descripción McGraw-Hill Interamericana Editores S.a. de C.v., 2006. Estado de conservación: New. Nº de ref. de la librería 9789701058756

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