More Machiavelli in Brussels: the Art of Lobbying the EU - Tapa blanda

-An accurate description of the engine room A manual for those who want to exert influence. -- Former EU Commissioner Frits Bolkestein[-]-A benchmark not only for lobbying in the EU but around the world as well. -- Rita Roosevelt, George Washington University[-]-A milestone in the professionalization of European public affairs a range of practical tools, grounded in a sound academic approach. -- Truus Huisman, Head of Unilever Brussels Office[-]-This original book combines rigorous analysis with an always stimulating perspective a citation classic. -- Conor McGrath, Academic Editor of the Journal of Public Affairs[-]-Actually the best book on the subject in Europe methodically and academically excellent. -- Paolo Raffone, Secretary-General of CIPI Foundation in Brussels[-]-Read this book for success in public affairs. -- Tom Spencer, founder and director of the European Centre for Public Affairs

More Machiavelli in Brussels is about winning, or at least not losing, one's interest - particularly within the EU where countless interest groups from government and civil society try to get the 'honey and money' of desired legislation, subsidies and more. Drawing on research and evidence, Van Schendelen describes how these groups lobby the EU every day and how they can enhance their success by the expertise of 'public affairs management'. Invoking Machiavelli, he emphasizes his three catchwords of success: ambition, study and prudence. Enriched with new facts and figures, lobby cases and findings, the book also takes into account the new Treaty of Lisbon. Inspired by study and many years of practice, this invaluable book cites many new real cases, smart practices and issues of EU lobbying, raising questions about limits of lobbying and contributions to EU democracy.