Book by Kingston W
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Innovation is the turning of ideas into concrete realities. To the extent that this process is an economic one, it must also be subject to political decisions, and these determine which ideas are to have resources made available for their in novation. This book attempts to trace the relationship between ideas, resources and politics. Chapter I deals with the way economic innovation depends both upon markets and upon interference with markets. Schumpeter taught us how market power is essential for innovation. This chapter stresses that the inverse is also true: Innovation can take place wherever there is market power. A most important corollary of this, is that failure to develop any particular type of market power, need not prevent innovation from happening. It will then take place under the protection of whatever market power there is, and it will be geographically located wherever that market power is effective. Chapter II identifies and seeks to fill a major gap in the literature on innova tion, by showing how important modern marketing has become for providing the conditions under which money may be rationally invested at high risk to get new things done. Marketing monopoly, or Persuasive market power, is now at least as important as the market power of Capability, or as the several types of Specific market power, in interference with market forces. It is therefore equally important for innovation.
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Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
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Librería: Anybook.com, Lincoln, Reino Unido
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. No dust jacket. Nº de ref. del artículo: 5806711
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Librería: Anybook.com, Lincoln, Reino Unido
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9024726212. Nº de ref. del artículo: 9938782
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Librería: Ammareal, Morangis, Francia
Hardcover. Condición: Très bon. Edition 1984. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Edition 1984. Ammareal gives back up to 15% of this book's net price to charity organizations. Nº de ref. del artículo: C-519-488
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Librería: Pallas Books Antiquarian Booksellers, Leiden, Holanda
cloth, 8vo xii+268 pp. very good condition. Nº de ref. del artículo: 30280
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Librería: Pallas Books Antiquarian Booksellers, Leiden, Holanda
cloth, 8vo xii+268 pp. innovation and market power; marketing and the power to innovate; the legal roots of innovation; the contemporary crisis; proposals for innovation; LIKE NEW condition; with handwritten dedication by the author. Nº de ref. del artículo: 9711
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Librería: dsmbooks, Liverpool, Reino Unido
hardcover. Condición: Very Good. Very Good. book. Nº de ref. del artículo: D7S9-1-M-9024726212-4
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