Book by Naldini Maurizio
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Reseña del editor:
Rich illustrations and texts present the story of the first business to produce denim clothing in Italy. The Manifatture 7 Bell, under the brand Roy Rogers, developed new marketing and publicity strategies for their product, inevitably linked to the stars and stripes, that brought together a host of recognizable symbols. This work can be read not only as a history of society, style and advertising, but also as a history of market strategy. Italian and English text.
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- EditorialMauro Pagliai Editore
- Año de publicación2009
- ISBN 10 8856400480
- ISBN 13 9788856400489
- EncuadernaciónTapa dura
- Número de páginas176
- EditorNaldini M.