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Descripción PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: GZ-9788763001007
Descripción Condición: New. The title presents a collection of studies by researchers in the field of consumption, advertising and media in relation to children. It aims to shed light on the relationship between consumer behaviour, advertising and communication in general with a special focus on children and adolescents. Editor(s): Hansen, Flemming; Rasmussen, Jeanette; Martensen, Anne; Tufte, Birgitte. Num Pages: 302 pages. BIC Classification: JFD; JFFT; JFSP1; KNTY. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 237 x 175 x 19. Weight in Grams: 588. . 2002. Paperback. . . . . Nº de ref. del artículo: V9788763001007
Descripción Condición: New. The title presents a collection of studies by researchers in the field of consumption, advertising and media in relation to children. It aims to shed light on the relationship between consumer behaviour, advertising and communication in general with a special focus on children and adolescents. Editor(s): Hansen, Flemming; Rasmussen, Jeanette; Martensen, Anne; Tufte, Birgitte. Num Pages: 302 pages. BIC Classification: JFD; JFFT; JFSP1; KNTY. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 237 x 175 x 19. Weight in Grams: 588. . 2002. Paperback. . . . . Books ship from the US and Ireland. Nº de ref. del artículo: V9788763001007
Descripción PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: GZ-9788763001007
Descripción Paperback. Condición: new. Paperback. "Children: Consumption, Advertising and Media" is a comprehensive collection of international research on children and advertising. The book aims to present recent studies by researchers working in the field of consumption, advertising and media in relation to children. The purpose is to shed light on the relationship between consumer behaviour, advertising and communication in general with a special focus on children and adolescents. It is suitable for undergraduate as well as graduate studies and is also relevant to any person who has an interest in the development of children as consumers, their consumption and not least their relationship to advertising and media. The book is a result of the international seminar "Children's Socialization as Consumers and their Perception of Advertising" held by the Forum for Advertising Research in June 2001. The editors of the book are associated with the Forum for Advertising Research, Department of Marketing, Copenhagen Business School, Denmark. The book is a collection of international research on children and advertising. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Nº de ref. del artículo: 9788763001007