Journeys in the sun: Travel Literature and desire in the Balearic Islands (1903-1939) (Estudis Anglesos) [Idioma Inglés] - Tapa blanda

Why is Majorca so sought after by the European tourist? Why is Ibiza a party island today? What are the seeds of Magalluf’s allure? The Mediterranean and the Balearic Islands have always enticed the minds of British travellers. In the first years of the twentieth century, the tourist industry made the islands accessible for a wide number of visitors, who depicted them in pictures and words. In the following decades, however, the image of the islands shifted and developed considerably from a quiet and pastoral winter resort to a popular destination for pleasure-seeking tourists and “sea ’n’ sun” tourism. Taking these last representations as a starting point, the book Journeys in the Sun travels back in time to explain how, by whom and why these images were created/shifted/developed to articulate the ultimate place of leisure and pleasure signified in today’s Majorca and Ibiza. The case of Minorca is surprisingly different. The book examines the depiction and the evolution of topics such as ‘travel’, ‘tourism’, ‘authenticity’, ‘landscape’, ‘South’, ‘North’, ‘margin’, ‘centre’, ‘exoticism’, ‘people’, ‘costumes’ and ‘customs’ in order to establish their contribution to the formulation of the ‘Balearic paradise’ in the first third of the twentieth century. This book will help the reader to understand the imagery associated with the islands today.. NOTA: El libro no está en español, sino en inglés.

Eduard Moyà is Lecturer of English at the University of the Balearic Islands (UIB) and a member of the UIB research group RELATMIT. His research interest centres on British Travel Literature, especially on the Balearic Islands and the Mediterranean. His PhD thesis, Balearic Visions (2012), was conferred the Dean’s Award for Research Higher Degree Excellence at the Graduate School of The University of Queensland (Australia). Among his journal articles we find “British Literary Diaspora in the Mediterranean: The (Re)Creation of the Sunny South(2012) and Palma: The Oscillating Core of a Suspended Periphery. An imagologic approach to an island city and its discourse of pleasure(2015). He has also co-edited the book Le voyage dans tous ses états (2016), co-curated the exhibition The Muse and the Sea (2016), and collaborated in the dictionary of literary visitors on the Balearics, Entre la calma y la inspiración (2016).