Media and Culture book series Corporate Social Responsibility and the China Development: Proceedings of the International Symposium(Chinese Edition) - Tapa blanda

Paperback. Pub Date :2014-04-01 Pages: 161 Language: Chinese Publisher: China Media University Press for the International Conference on Communication University of China School of Advertising and Public Relations Institute of Public Opinion Proceedings of Communication University of China. The book is divided into four parts. introduced the theory of corporate social responsibility. corporate social responsibility to achieve positive path. the media's role as the domain of corporate social responsibility. and corporate social responsibility to explore. Research topics from World War II. the Japanese media's commitment to responsibility. social responsibility to the drug ads. case novel perspective refinement. Contents: Chinese New Theory of Corporate Social Responsibility first corporate social responsibility theory first chapter in transition - Based on the second chapter ...