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- ISBN 10 7514109781
- ISBN 13 9787514109788
- EncuadernaciónPaperback
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Market research (planning teaching in Higher Education)(Chinese Edition)
ISBN 10: 7514109781
ISBN 13: 9787514109788
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Descripción paperback. Condición: New. Language:Chinese.Pages Number: 330 Publisher: Economic Science Pub. Date :2011-08-01 version 1. Contents: Chapter 1 Market Overview 1.1 Market Definition 1.2 Market 1.3 Classification 1.4 The role of market research market research market principles 1.5 1.6 The general process of China's market research case studies of key terms Chapter 2 exercises market research market research program design 2.1 Design 2.2 Design Market Research category 2.3 exploratory research descriptive research 2.4 2. Nº de ref. del artículo: LK1639
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