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Descripción paperback. Condición: New. Language:Chinese.Publisher: Tsinghua University Press Pub. Date :2004-3-1. The greater the risk. the greater the rewards - especially in the software industry. Risk-averse companies will soon be competitors far behind. However. because managers do not care (they themselves prefer to say is optimistic thinking or 'I can do attitude). software companies often place an awkward dilemma: either to take risks and failure. or to avoid the risk of lagging behind. In the Dancing with the Bear in. Tom . Nº de ref. del artículo: L99033