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Adopting a formal system of classical stories, this book gives a general introduction to marketing theories from the following eleven aspects: market research, product strategy, service strategy, brand strategy, price strategy, channel strategy, promotion strategy, advertising strategy, personal selling, marketing methods, and marketing innovations. Interesting, practical, and informative, it is a useful handbook for readers engaged in marketing.
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- EditorialPosts and Telecom Press
- Año de publicación2010
- ISBN 10 7115218072
- ISBN 13 9787115218070
- EncuadernaciónPaperback
- Número de páginas181
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1 school marketing - the story of the marketing(Chinese Edition)
ISBN 10: 7115218072
ISBN 13: 9787115218070
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paperback
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Descripción paperback. Condición: New. Language:Chinese.Paperback. Publisher: People Post Publishing Club Pub. Date :2010-01-01. book form through the story. from market research. product strategy. service strategy. brand strategy. pricing strategy. channel strategy. promotional strategy. advertising strategy. personal selling. marketing and marketing innovation introduced in 11 areas of knowledge of marketing theory. Author of the classic story of each book are accompanied by Comments have knowledge of the back of each chapter li. Nº de ref. del artículo: K21625
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