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Marketing Plan: TripNow travel company: from traditional business model to digital travel agency - Tapa blanda
- EditorialOur Knowledge Publishing
- Año de publicación2023
- ISBN 10 6206230015
- ISBN 13 9786206230014
- EncuadernaciónTapa blanda
- Número de páginas148
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Marketing Plan
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Descripción Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This paper addresses the construction of a marketing plan for a local travel and tourism company. The importance of this plan is the possibility of being able to plan on a very uncertain and changing context, with the purpose of giving a contribution to an industry greatly affected by the crisis that began in June 2018, deepened in 2019 and detonated in 2020 with the pandemic of COVID 19. The research is motivated by the interest and concern about the deep problems that small and medium-sized companies in our country are going through, particularly those in the tourism sector. They need to transform their organizational form to face the great changes of the sector, which give origin to part of the title of this work 'from the traditional business model to a digital travel agency', a confrontation that transformed the service of the travel agencies to a digital one.that transformed the service of travel agencies since the 1990s. The need for transformation must have implications in the practice of the sector and must be contemplated in the policies linked to re-launching the tourism industry. 148 pp. Englisch. Nº de ref. del artículo: 9786206230014
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Descripción Paperback. Condición: new. Paperback. This paper addresses the construction of a marketing plan for a local travel and tourism company. The importance of this plan is the possibility of being able to plan on a very uncertain and changing context, with the purpose of giving a contribution to an industry greatly affected by the crisis that began in June 2018, deepened in 2019 and detonated in 2020 with the pandemic of COVID 19. The research is motivated by the interest and concern about the deep problems that small and medium-sized companies in our country are going through, particularly those in the tourism sector. They need to transform their organizational form to face the great changes of the sector, which give origin to part of the title of this work "from the traditional business model to a digital travel agency", a confrontation that transformed the service of the travel agencies to a digital one.that transformed the service of travel agencies since the 1990s. The need for transformation must have implications in the practice of the sector and must be contemplated in the policies linked to re-launching the tourism industry. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9786206230014
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Marketing Plan : TripNow travel company: from traditional business model to digital travel agency
Publicado por
Our Knowledge Publishing
(2023)
ISBN 10: 6206230015
ISBN 13: 9786206230014
Nuevo
Taschenbuch
Cantidad disponible: 1
Librería:
Valoración
Descripción Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This paper addresses the construction of a marketing plan for a local travel and tourism company. The importance of this plan is the possibility of being able to plan on a very uncertain and changing context, with the purpose of giving a contribution to an industry greatly affected by the crisis that began in June 2018, deepened in 2019 and detonated in 2020 with the pandemic of COVID 19. The research is motivated by the interest and concern about the deep problems that small and medium-sized companies in our country are going through, particularly those in the tourism sector. They need to transform their organizational form to face the great changes of the sector, which give origin to part of the title of this work 'from the traditional business model to a digital travel agency', a confrontation that transformed the service of the travel agencies to a digital one.that transformed the service of travel agencies since the 1990s. The need for transformation must have implications in the practice of the sector and must be contemplated in the policies linked to re-launching the tourism industry. Nº de ref. del artículo: 9786206230014
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Marketing Plan
Publicado por
Our Knowledge Publishing
(2023)
ISBN 10: 6206230015
ISBN 13: 9786206230014
Nuevo
PAP
Cantidad disponible: > 20
Librería:
Valoración
Descripción PAP. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. del artículo: L0-9786206230014
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