"Sobre este título" puede pertenecer a otra edición de este libro.
Gastos de envío:
EUR 11,61
De Reino Unido a Estados Unidos de America
Descripción Condición: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. Nº de ref. del artículo: ria9783838320847_lsuk
Descripción Condición: New. Nº de ref. del artículo: ABLING22Oct2817100593985
Descripción PF. Condición: New. Nº de ref. del artículo: 6666-IUK-9783838320847
Descripción Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book analyzes how high-technology markets evolve through the use of a model which analyzes the dynamic interaction between producers and consumers. Fundamental to this is the concept of a package -- a base product and its associated complementary products. To help us understand how high-technology markets evolve we spend some time analyzing the behavior of the four types of high-technology consumers: technology enthusiasts, visionaries, pragmatists, and conservatives. Next, we examine the dynamic interaction between producers and consumers through introducing a model which shows how producers and consumers interact and 'evolve' over time. Companies can choose to employ one (or a combination) of three basic strategies in building the best package. The aforementioned model is used to help determine which strategy to use for each type of high-technology consumer. Several cases are looked at to help elucidate the discussion, including Compaq personal computers, Sun workstations, and Microsoft operating systems. In short, this book can be used not only to help understand the dynamic evolution of high-technology markets but also as an aid in strategic decision making. Nº de ref. del artículo: 9783838320847
Descripción Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book analyzes how high-technology markets evolve through the use of a model which analyzes the dynamic interaction between producers and consumers. Fundamental to this is the concept of a package -- a base product and its associated complementary products. To help us understand how high-technology markets evolve we spend some time analyzing the behavior of the four types of high-technology consumers: technology enthusiasts, visionaries, pragmatists, and conservatives. Next, we examine the dynamic interaction between producers and consumers through introducing a model which shows how producers and consumers interact and 'evolve' over time. Companies can choose to employ one (or a combination) of three basic strategies in building the best package. The aforementioned model is used to help determine which strategy to use for each type of high-technology consumer. Several cases are looked at to help elucidate the discussion, including Compaq personal computers, Sun workstations, and Microsoft operating systems. In short, this book can be used not only to help understand the dynamic evolution of high-technology markets but also as an aid in strategic decision making. 108 pp. Englisch. Nº de ref. del artículo: 9783838320847
Descripción PAP. Condición: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. del artículo: L0-9783838320847
Descripción PAP. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. del artículo: L0-9783838320847
Descripción Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Ko Kenneth Dao-PingKenneth D. Ko, PhD: Studied Management Science and Engineering at Stanford University. Assistant Professor of Decision Sciences, Graziadio School of Business and Management, Pepperdine University.Please note . Nº de ref. del artículo: 5412749