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Competition in Marketing: Two Essays on the Impact of Information on Managerial Decisions and on Spatial Product Differentiation - Tapa blanda
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In her first essay Vera Magin uses primary experimental data to explore the effects of information on marketing decisions, performance, and competition. In the second essay she discusses several approaches to measure product differentiation in spatial contexts.
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The importance of information to support managerial decision making has been widely acknowledged, but only little research has been done on the overall impact of such information. In her first essay Vera Magin uses primary experimental data to explore the effects of information on marketing decisions, performance, and competition. The results indicate that better informed firms offer more products, achieve a higher primary demand, and exhaust customer preferences to a higher degree. Surprisingly and more importantly, information impacts on performance are non-significant. This phenomenon is termed "managerial over-acting". Managerial over-acting introduces a new concept to the marketing discipline.
The degree of product differentiation of a market is reflective of its competitive intensity. For the case of spatial markets, however, the marketing discipline does not provide a valid measure of product differentiation. In her second essay the author discusses several approaches to measure product differentiation in spatial contexts. In doing so, she refers to the measurement of diversity and also applies methods from disciplines like spatial statistics, forestry, and geography.
The degree of product differentiation of a market is reflective of its competitive intensity. For the case of spatial markets, however, the marketing discipline does not provide a valid measure of product differentiation. In her second essay the author discusses several approaches to measure product differentiation in spatial contexts. In doing so, she refers to the measurement of diversity and also applies methods from disciplines like spatial statistics, forestry, and geography.
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- EditorialDeutscher Universitätsverlag
- Año de publicación2006
- ISBN 10 3835004328
- ISBN 13 9783835004320
- EncuadernaciónPaperback
- Número de páginas164
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Competition in Marketing: Two Essays on the Impact of Information on Managerial Decisions and on Spatial Product Differentiation by Magin, Vera [Paperback ]
Publicado por
Deutscher Universitätsverlag
(2006)
ISBN 10: 3835004328
ISBN 13: 9783835004320
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Competition in Marketing: Two Essays on the Impact of Information on Managerial Decisions and on Spatial Product Differentiation
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(2006)
ISBN 10: 3835004328
ISBN 13: 9783835004320
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Competition in Marketing : Two Essays on the Impact of Infurmation on Managerial Decisions and on Spatial Product Diffurentiation
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Competition in Marketing
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Competition in Marketing
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(2006)
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Descripción Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The importance of information to support managerial decision making has been widely acknowledged, but only little research has been done on the overall impact of such information. In her first essay Vera Magin uses primary experimental data to explore the effects of information on marketing decisions, performance, and competition. The results indicate that better informed firms offer more products, achieve a higher primary demand, and exhaust customer preferences to a higher degree. Surprisingly and more importantly, information impacts on performance are non-significant. This phenomenon is termed 'managerial over-acting'. Managerial over-acting introduces a new concept to the marketing discipline.The degree of product differentiation of a market is reflective of its competitive intensity. For the case of spatial markets, however, the marketing discipline does not provide a valid measure of product differentiation. In her second essay the author discusses several approaches to measure product differentiation in spatial contexts. In doing so, she refers to the measurement of diversity and also applies methods from disciplines like spatial statistics, forestry, and geography. 164 pp. Englisch. Nº de ref. del artículo: 9783835004320
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Competition in Marketing
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Descripción Condición: New. In her first essay Vera Magin uses primary experimental data to explore the effects of information on marketing decisions, performance, and competition. In the second essay she discusses several approaches to measure product differentiation in spatial contexts. Num Pages: 145 pages, 30 black & white illustrations, 10 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 10. Weight in Grams: 245. . 2006. Paperback. . . . . Nº de ref. del artículo: V9783835004320
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Competition in Marketing : Two Essays on the Impact of Infurmation on Managerial Decisions and on Spatial Product Diffurentiation
Publicado por
Deutscher Universitätsverlag
(2006)
ISBN 10: 3835004328
ISBN 13: 9783835004320
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Competition in Marketing : Two Essays on the Impact of Information on Managerial Decisions and on Spatial Product Differentiation
Publicado por
Deutscher Universitätsverlag
(2006)
ISBN 10: 3835004328
ISBN 13: 9783835004320
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Descripción Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The importance of information to support managerial decision making has been widely acknowledged, but only little research has been done on the overall impact of such information. In her first essay Vera Magin uses primary experimental data to explore the effects of information on marketing decisions, performance, and competition. The results indicate that better informed firms offer more products, achieve a higher primary demand, and exhaust customer preferences to a higher degree. Surprisingly and more importantly, information impacts on performance are non-significant. This phenomenon is termed 'managerial over-acting'. Managerial over-acting introduces a new concept to the marketing discipline.The degree of product differentiation of a market is reflective of its competitive intensity. For the case of spatial markets, however, the marketing discipline does not provide a valid measure of product differentiation. In her second essay the author discusses several approaches to measure product differentiation in spatial contexts. In doing so, she refers to the measurement of diversity and also applies methods from disciplines like spatial statistics, forestry, and geography. Nº de ref. del artículo: 9783835004320
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Competition in Marketing: Two Essays on the Impact of Information on Managerial Decisions and on Spatial Product Differentiation
Publicado por
Deutscher Universitätsverlag
(2006)
ISBN 10: 3835004328
ISBN 13: 9783835004320
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