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Advances in Advertising Research (Vol. 2): Breaking New Ground in Theory and Practice: v. 2 (European Advertising Academy) - Tapa blanda
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This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain,
on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community.
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on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community.
Advances in Advertising Research series are published annually by the European Advertising Academy (EAA). This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain,
on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community. The goal of this book is breaking new ground in both theory and practice. Each chapter tries to shed light on challenging topics and offer insights that are of considerable
value for advancing our knowledge.
on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community. The goal of this book is breaking new ground in both theory and practice. Each chapter tries to shed light on challenging topics and offer insights that are of considerable
value for advancing our knowledge.
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- EditorialGabler Verlag
- Año de publicación2011
- ISBN 10 3834931349
- ISBN 13 9783834931344
- EncuadernaciónTapa blanda
- Número de páginas504
- EditorOkazaki Shintaro
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Advances in Advertising Research (Vol. 2): Breaking New Ground in Theory and Practice (European Advertising Academy) (Volume 2) [Paperback ]
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ISBN 10: 3834931349
ISBN 13: 9783834931344
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Advances in Advertising Research (Vol. 2): Breaking New Ground in Theory and Practice (European Advertising Academy)
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(2011)
ISBN 10: 3834931349
ISBN 13: 9783834931344
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Advances in Advertising Research. Vol.2
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Descripción Taschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Advances in Advertising Research series are published annually by the European Advertising Academy (EAA). This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain,on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community. The goal of this book is breaking new ground in both theory and practice. Each chapter tries to shed light on challenging topics and offer insights that are of considerablevalue for advancing our knowledge. 490 pp. Englisch. Nº de ref. del artículo: 9783834931344
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Advances in Advertising Research (Vol. 2)
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Advances in Advertising Research (Vol. 2)
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Advances in Advertising Research. Vol.2 : Breaking New Ground in Theory and Practice
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(2011)
ISBN 10: 3834931349
ISBN 13: 9783834931344
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Descripción Taschenbuch. Condición: Neu. Druck auf Anfrage Neuware - Printed after ordering - Advances in Advertising Research series are published annually by the European Advertising Academy (EAA). This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain,on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community. The goal of this book is breaking new ground in both theory and practice. Each chapter tries to shed light on challenging topics and offer insights that are of considerablevalue for advancing our knowledge. Nº de ref. del artículo: 9783834931344
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Advances in Advertising Research (Vol. 2): Breaking New Ground in Theory and Practice (European Advertising Academy)
Publicado por
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(2011)
ISBN 10: 3834931349
ISBN 13: 9783834931344
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Descripción Hardcover. Condición: Brand New. 2011 edition. 502 pages. 8.25x5.75x1.00 inches. In Stock. Nº de ref. del artículo: x-3834931349
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Descripción Condición: New. Editor(s): Okazaki, Shintaro. Series: European Advertising Academy. Num Pages: 490 pages, 44 black & white illustrations, 55 black & white tables, biography. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 26. Weight in Grams: 838. . 2011. Paperback. . . . . Nº de ref. del artículo: V9783834931344
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Advances in Advertising Research
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Springer Fachmedien Wiesbaden
(2011)
ISBN 10: 3834931349
ISBN 13: 9783834931344
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Descripción Condición: New. Editor(s): Okazaki, Shintaro. Series: European Advertising Academy. Num Pages: 490 pages, 44 black & white illustrations, 55 black & white tables, biography. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 26. Weight in Grams: 838. . 2011. Paperback. . . . . Books ship from the US and Ireland. Nº de ref. del artículo: V9783834931344
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